Matt Cutts says Too Many nofollow Links Won't Hurt Your Google Search Rankings

Matt Cutts : Too Many nofollow Links Won't Hurt Your Google Search Rankings.

One of the latest webmaster advice videos brings up a absolutely absorbing SEO question: what happens if you get a lot of nofollow links, such as links acquired for the absolute purpose of breeding absolute traffic. Could that abnormally appulse your seek rankings? 

SEO professionals accept accepted for absolutely some time that putting nofollow on the hotlink is a abundant way to acquaint Google that you don't wish to canyon PageRank for this accurate hotlink or that you somehow don't assurance the sites the hotlink is on. So if a ample amount of nofollowed links are pointing at a individual site, could this potentially accession a banderole to Google that the website is capricious for some reason? 

"No, about nofollow links cannot aching your website “ so upfront, actual quick acknowledgment on that point," said Matt Cutts, Google's Distinguished Engineer. "That said, let me just acknowledgment one awe-inspiring bend case, which is if you are abrogation comments on every blog in the world, even if those links ability be nofollow, if you are accomplishing it so abundant that humans apperceive you and they're absolutely affronted by you and humans spam address about you, we ability yield some chiral spam action, for example."

Fortunately, things like blog comments tend to accept a actual accurate brand that would be simple to spot. Cutts mentioned a specific archetype of area blog comments area problematic, even admitting they were already nofollowed, because it was done on such a massive scale.

"So I bethink for a continued time on TechCrunch, any time that humans showed up, there was this guy, Anon.TC, would appearance up and accomplish some cool comment. And it was bright that he was just aggravating to piggyback on the cartage and drive the cartage from humans account the commodity anon to whatever he was promoting. And so even if those links were nofollow, if we see abundant mass-scale activity that we accede ambiguous or manipulative, we do assets the appropriate to yield action," Cutts said.

"So we carve out a little bit of an barring if we see absolutely huge-scale abuse. But for the a lot of part, nofollow links are alone out of our hotlink blueprint as we're ample the web, and so those links that are nofollow should not affect you from an algebraic point of view," Cutts said.

That said, Cutts adumbrated that in the approaching this potentially ability not be the case, if some spam artifice is found.

"I consistently accord myself just the aboriginal out in case we acquisition somebody who's accomplishing a absolutely artistic advance or accumulation corruption or something like that. But in general, no. As continued as you're accomplishing regular, direct-traffic architecture and you're not annoying the absolute web or something like that, you should be in acceptable shape."

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