Bid Adjustment Reporting in Google Analytics-A Feature

To help you optimize your bid adjustments, Google  introducing bid adjustment reporting in Google Analytics,It allow  you to analyze performance for each of your bid adjustments across devices, locations, and time of day. 

You can access the New Report by going to the below Tabs,

Click

Traffic Sources > Advertising >AdWords and clicking the Bid Adjustments link.

You can get the advantage of raise or lower your bids based on user context.