SEO Secrets Exposed : SEOCopyKids

Showing posts with label SEOCopyKids. Show all posts

Saturday, 3 January 2015

5 Essentials Steps for Optimizing Your Website - Basics of SEO by SEOCopyKids

Everyone has heard of SEO and most have an idea that it relates to search engine results but few know how to tackle it successfully. While it is not as difficult as it is made out to be, at least at the very basic level, it does require a certain degree of practice to master. When you create a website or want to optimize an existing website, there are many things that you can do to get better rankings and improve your chances of doing more business online. Here are 5 steps that you should follow to get best rankings for your website -

1. Choose Keyword Rich URL – While most of us would think that a shorter URL would be better for a webpage, the truth is that a longer URL with more keywords lets the users know what it is about and makes your website show up in appropriate search results. Research your keywords well and use them not just in the URL but in the text too, to enable easy optimization.

2. Write, Write and Write some more – Freshly updated content and loads of it make your website more popular. When the content engages your audience, it is the perfect scenario where visitors turn to buyers. Keep the writing current and make sure it is of the finest quality. Have a blog that is associated with your website.

3. Images that say a million words – It is rightfully said that a good image can convey more than words. Make sure your images are apt and the titles that you give to them are meaningful. Keep the resolution such that they load quickly, say 72 dpi.

4. Must link to Social Media – It is absolutely important to link your website to social media pages and for that you need to have all the appropriate plug-ins. Maintain your pages on social sites and keep them dynamic, the content varied and latest and the look-feel similar to that of your website for easy recognition.

5. Create links – It is very important to link to reputed websites as the quality of websites you link to reflect on your rankings. Also the number of good links you have also directly affect your ranks.

Bonus Tip – Format your website content to make it eye-catching. Bold, highlight, italicize, use different fonts and sizes and create a look that is very ‘you’, easily identifiable and unique. Follow these steps to optimize your website and get great results.

SEO Services for Small Businesses - Affordable and Best by SEOCopyKids

Small businesses are small only in size, not in aspirations. If you have a business that you wish to see expanding, a proper strategy for SEO is a must. But most start-ups cannot afford to have expensive packages and for them it is important to have someone who is experienced and affordable by their side. Without an adequate online identity, your business is lost in a sea of me-toos. An amazing website may be a first step but is not enough by itself. To succeed, you need ongoing activity to keep the interest going and find place in SERPs. To achieve any decent degree of rankings in search engine rankings, SEO is crucial.

If you want to broaden your prospects beyond the people who already know you and are likely to search for you by name, you need to be in the search results. SEOCopyKids can help you reach there with their competent services that are very reasonably priced. From getting local listing, putting you on maps, building links and attracting business through social media, we help you position yourself online. Without recommending the SEO that we undertake for international brands, we enable you to avail our services, only the ones that you really need, without upsetting your budget. A small business needs more than just an advertisement, with the growing usage of online maps and searches to choose services and products locally, it needs to have its physical address and contact numbers readily available to enhance business. We show you the way and make sure you among the top choices offered by search engines.

SEOCopyKids gives your business the edge online by not just using local listings but also optimizing social media profiles and creating unique content that will get back your visitors for more. While not everyone might think social media is important for local businesses, we feel it is the best way to link with locals and engage them on your pages with updates and content. Even Google+ local listings are a must as they keep you ahead in the race with a little effort maintaining your Google+ circles. Little steps go a long way and we show you the small steps that matter and take you in the right direction.

Launching a New Website? Avail Best SEO Services from SEOCopyKids

Launching a new website may mean you are launching a new business, creating an online identity for an existing one or refreshing it. It entails a lot of work on every front like management of human resources; figuring out and handling the economics of your business; production and sourcing of goods and providing services. With so much work that is set to amplify on the launch of a new website, making sure your website is well optimized in all respects is another additional task that involves full attention. It is unlikely and even non-recommended that you take up the onus of dealing with a completely new and unrelated field.

A reliable SEO service provider will give your website an impetus right from the start and is a very good investment. SEO makes sure that your business is searchable and reaches out to potential clients and nothing is more frustrating than waiting for orders or clients to pour in after a year or six months and then decide to hire a reputed SEO service provider. In fact, before you launch the website, you should hire a SEO provider to guide you regarding every aspect of your website from the name to the content and design. Right from the most important keywords to the most effective and user-friendly interface, having an experienced and well-versed SEO company by your side is very important.

SEOCopyKids is your perfect partner in the journey from conceptualizing a website to launching and maintaining it. We start with understanding your products and services and search for and narrow down the best keywords to optimize for. We also make sure that the phrases that we coin with these keywords are semantically oriented to gain maximum benefit. These keywords are added to our bank that will be drawn upon for tags, URLs and content. The focus is on making your website ready for users with short attention spans; every page within easy reach and quick to load. Also, we take care that those who land on a particular page have their queries answered to turn them into regulars. All our content is unique, engaging and well optimized that will have visitors return for more.

Having said all that, SEOCopyKids is swift in launching the website well within stipulated time and that too after testing it for performance. We bring consistency to your website with appropriate and effective design and content that makes it sharable. Easy sharing options are an asset in the online world and we help you achieve it. Every page of your website is an entity in its own right and with us, you can be sure of good search engine rankings for the same. In short, SEOCopyKids is your best one-stop-shop for all your SEO needs.

Importance of 404 Error Page - A Quick Tutorial by SEOCopyKids

404 Error is an error that a person encounters when the URL that they requested is not found. The page where they land is called the 404 Error Page. Many companies pay scant regard to the importance of a customized and optimized error page. It is an opportunity to turn a glitch into a wonderful experience that will keep the users browsing, instead of trying to find what they were looking for elsewhere on the internet. A simple 404 Error page’s disappointment can be turned around into a memorable and amusing experience by adding a touch of emotion or humor to it.

The importance of a 404 Error is great while considering the fact that when an error turns up, people are less likely to click on the website’s link the next time. By accepting that such errors will occur, you open yourself to the possibility to having a bit of fun even with the error messages that will make it seem less irritating or even entertaining to the users. Retain their attention using your imagination and provide them with a link to your website that they can use to return to your web address. Make a tongue-in-cheek error message or a straightforward statement that is in keeping with your websites purpose. Make the layout similar to that of your website so that it can be identified as being related.

SEOCopyKids is a single stop solution to your 404 Error woes, turning them around into an enjoyable error landing pages. A bit of fun and acknowledging your mistake go a long way in rectifying an error. It is important that your server configures your 404 Error status correctly. Don’t just go on correcting the apparent error pages but find out and establish all the searches that return such an error. This ensures that every single one of them is aptly handled. Not just to retain potential users but also to rule out the possibility of a Hacking attack, knowing all the requests returning 404 errors is important.

SEOCopyKids believes prevention is better than cure. So, we focus on fixing broken links and redirecting and replacing URLs that you have deleted or moved. We recognize that despite the best efforts, it is still possible that an error page crops up. In case of such an eventuality, we prepare you in the very best way by stating the reason, offering a search box and providing a link to the website’s home page.

Best SEO Tips for Ecommerce Websites by SEOCopyKids

Ecommerce websites are the most sought after shopping destinations that have revolutionised the way people shop. The boom in online shopping portals has made it hard to establish yourself and survive the tough competition. To survive in the race to get the maximum visitors and turn them into customers, SEO is a very effective factor. SEOCopyKids has a lot of experience dealing with traffic and conversions for ecommerce websites. Here, a few of the best SEO tips for ecommerce websites are being shared to help you stay ahead –

• Easy Navigation – The best products at the most competitive prices will fail to entice the users if the website is not user friendly. Make sure that your ecommerce website offers the flexibility of options to narrow down choices according to price range, colour, size, style and whatever else may be applicable to the product.

• Quick to Load – A website that takes time to load is bound to fall prey to fickle attention spans. However good your digital effects or animation may be, your website might rank in the best designed sites but will surely fail to attract the customers it set out to lure. Make sure it loads promptly for various browsers like safari and chrome and mediums like mobile phones and tabs.

• Optimise for each page – Treat individual pages as landing pages and optimise for the products on that page using very specific keywords. If you try to generalise and optimise each page in the broader context of the website, you may get visitors but the conversion may remain poor.

• Check Repetition – The same product should not pop up for different searches. Sometimes it is unavoidable and then care should be taken to effect robot exclusions. The same product may be reachable through different URLs and is best avoided as it portrays a negative image of the website in front of the users.

• Dealing with out-of-stock or older products – Some of the products that the users reach may not be available any longer or may be from an older collection that has been discontinued. This is a blunder that can be effectively managed by being careful about inventory and categorising it accordingly.

• Product descriptions – The most arresting thing after the product is the product description as the user cannot feel the product up-close but will rely on how it is described to make the final decision.

• Meta Tags – They are still valid and should be given due attention. Making them relevant and appropriate will give the pages an edge. Make them descriptive, engaging and worthy of a click-through.

Top 7 SEO Copywriting Tips for Getting High Rankings by SEOCopyKids

Copywriting is any writing that is aimed to sell or persuade costumers, mostly for advertising and marketing. Writing copy for SEO is very different as it is specific to the online world where attention is lost in seconds and redirected at the click of a button. SEOCopyKids guides you regarding the top 7 ways to get high ranking through your copywriting.

1. Make the Audience the focus of your writing – Write keeping your audience in mind. You may be a great writer but writing paeans to your product will not get you anywhere. You need to judge what the audience wants to find out more about and deal with the topic in stages. Go through each heading in detail and keep the interest going by taking up relevant sub-heads, one at a time.

2. Be Simple and Clear – Give clear directions regarding the problem or issue that needs to be addressed, the possible solutions and the most appropriate course of action for each situation. Spell out the procedure clearly and in language that is free from jargon.

3. Content above Keywords – Keywords have been over-abused for a very long time. While they are necessary to judge the topic of your writing, it is more important to keep the emphasis on creation of original, interesting, interactive and utilitarian content. Keep the readers coming back for more by giving them value for the time that they spend.

4. Remember to give great headings and page titles – The only way people will find out if your content is good is when they click through to read it. The only way to ensure it is to have great sounding and relatable titles that will catch their attention and stop them from browsing further without stopping to read your content.

5. Don’t chase a Word Count – Don’t be after achieving a fixed word limit. You may be able to get your point across in a few lines or you may need to go on into a few thousand words. Let the word count be dictated by the topic and your knowledge regarding the same. If you have nothing to add to the information that already exists, don’t say it.

6. Call for action – We may not want our work to sound like an advertisement, but we need to remember that we are marketing a product and offering the benefits of products, rather than highlighting features, will be beneficial.

7. Connect to Social Media - The best content can be lost if it is not easily sharable and is not shared over the many social platforms that can transform you from just another name to a Brand that’s a household name.

An SEO Copywriting Guide by SEOCopyKids - 5 Tips for Higher Rankings

SEO Copywriting is an effective way to make your business visible online. It is different from other forms of writing in more ways than one. It is not just informative but optimized to make it easy for search engines to turn up your website in results when relevant searches are made. It is aimed to make visitors interested and keep them coming back for more.

SEOCopyKids is adept at handling content of all kinds for the web; content that has been well optimized for maximum hits. SEO copywriting is a fine art that is mastered over a period of time. There are a few basic principles that can guide you in creating wonderful content. SEOCopyKids gives you five indispensible tips to enhancing your SEO copywriting skills –

1. Longer, in-depth articles – It has been proven that the longer an article, the better its chances of ranking higher and getting more social media attention. But longer is not necessarily more engaging. To keep it entertaining and get appreciation from visitors, keep the information relevant, interesting, useful and detailed.

2. Conversational Style – It pays to talk to fellow humans than to sermonize. Optimize the text for robots and crawlers but create content keeping in mind the information that the searcher would be seeking while entering the keywords. Convey your message in a manner that is free from jargon and easy to understand.

3. Start at the Beginning; Titles – Keep your titles engaging and very apt. the reader should instantly get an idea of what the write-up is about. Rather than cheeky headings, go in for informative and interesting headings that will make the reader want to read the content.

4. Keep it Fresh – Keep on posting new content to rule out user ennui. When your content is in sync with the happenings around it, it is bound to create more interest. With the information highway providing every detail from happenings around the world, you cannot afford to shell out stale content.

5. Remember long-trail keywords – Optimizing for often used keywords is difficult with too much competition. Try to shift your focus to longer keywords that will get you more focused visitors. It narrows down the search to bring in users who are most likely to be interested in your content.

When you are with SEOCopyKids, you are in safe hands. All copywriting is in keeping with latest SEO guidelines and we make sure that your content is always original, interesting and provides value to the user. No unnecessary keyword stuffing, only very crisp and informative write-ups that will assure your audience of impeccable quality, always.

301 Redirects for Effective SEO, SEOCopyKids Tells You How

A redirect is just that - a redirection from one URL to another. Of the various kinds of redirects, 301 redirect refers to the one that suggests a permanent relocation. It can be very useful from SEO point of view. Not just users but search engines are also redirected to a page that is different from the one requested by them. Say, a website or online business has moved to a new URL; all the effort put into building the old site - the link juices, the rapport with visitors, the ranking - could just go down the drain. To retain the maximum ranking benefits of your previous website, a 301 redirect comes in handy. 301 is the HTTP status code for such redirects and limits the organic traffic you might lose by redirecting.

Deciding to use a 301 redirect is an important step towards maintaining your previous PageRank. Whether you are buying a new domain, trying to divert the traffic of another domain to your domain, merging two websites or deleting pages no longer relevant; it comes in handy to make sure the visitors can’t tell the difference. By using an incorrect redirect, you stand to lose business as you drop in rankings and traffic. A nicely executed redirect has least impact on your SEO authority and saves you not just a lot of effort but also time and money. The value of the previous website is transferred gradually to the new website depending on the relatedness of both, as search engines recognize the shift. It saves a lot of groundwork involved in building a new website by transferring the link juices and PageRank.

SEOCopyKids understands redirects like no one else. We help you secure your 301 redirect in a manner that your link building is retained. It is not a simple command that will just happen at the click of a button but also requires actions to avoid errors. We are also adept at handling new websites that want to make a great start by offering old sites with related keywords and good link juice for redirects. Whatever your requirements, SEOCopyKids offer the best solutions. We also provide adequate follow-up SEO that will give a boost to an already booming website. By availing our efficient 301 redirect SEO services, you do your web business a favor. Not only will you be retaining your visitors but also PageRank, both of which are important for conversions.

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Saturday, 3 January 2015