Our friends at OrderDynamics, Canada's leading ecommerce provider, released this great post about the recent updates to Google. This is part of their monthly series and we will repost most of the article here, for the complete blog, OrderDynamics Google Monthly Updates August 2012.
On July 18, Google officially retired the original version of Google Analytics. While having rolled out the newer version in March 2012, users were able to switch back to the older version for some time before Google slowly began removing the option. The new Google Analytics brings with it several new features, as well as simpler ways to use veteran features.
Multi-Channel Funnels API
Google implemented an API for their Multi-Channel Funnels feature with great interest to developers. The feature allows users to establish various metrics related to conversion, such as the most common channels and paths through a web site leading to up to sale. Metric types include Assisted Conversions, Top Path, Path Length, Time Lag, and others. The data collected using Multi-Channel Funnels can be combined with data from other platforms to establish advanced metrics;Google’s Official Analytics blog noted how analytics company Mazeberry Express combined media expenditure with conversion path data to establish Cost per Acquisition and Return on Investment.
Real-Time
Data yielded by Analytics is now real-time, and can provide feedback on exactly what has occurred on a website thus far in a day.
Social Reports
Social Analytics allows users to track how social media activity leads to traffic and conversions to a website. Users can now tell which social networks generate the most traffic and conversions, and how social media users interact with a brand on the social network itself. Google’s Social Reports generates reports such as:
? Social Visitor Flow
? Off-Site Activity - Social Data Hub
? Activity Stream
? Social Value at a Glance
? Assisted vs. Last Interaction Analysis
? Multi-Channel Funnel
Mobile Reports
Mobile Reports will prove to be a game changer, offering extensive information on how consumers interact with mobile devices with respect to a brand’s website and mobile app. Users will now be able to measure the analytics of their mobile app the same way they would a regular website, geo-locate where consumers are when using their app or mobile site, and which mobile platforms work best with the brand’s app and mobile site. The feature is not exclusive to smartphones - it utilizes data from any web-enabled mobile device.
Content Experiments
This feature is not new, but has been made much simpler to use. Previously known as Google Web Optimizer, Content Experiments allows for A/B testing within Google Analytics. Content Experiments asserts that it is an improvement over its predecessor in that statistics are better analyzed by preserving data for 2 weeks before making test results available, and automatically deleting tests that run longer than 3 months. It also automatically diverts test traffic away from low performing test pages to better performing ones to preserve data from being skewed. Content Experiments is also different from Web Optimizer because the testing feature is already within analytics, whereas Web Optimizer required hacks and code implementations to link test pages to Analytics.
Remarketing
Remarketing is a feature of the Google AdWords program that automatically has a brand’s ads follow a consumer after they have visited a site. The Remarketing feature within Analytics generates reports on consumer behaviour on a site to determine their exact preferences, and the data from these reports is then sent to AdWords to allow users to tailor their Remarketing ad campaigns according to exactly what their consumers want. This feature is automatically available to anyone with an existing AdWords account linked to their Analytics.
Google Panda & Penguin
With respect to these Google Algorithms, it has been a notably quiet month. On July 24, Google Tweeted about the Panda 3.9 data refresh. The results of the refresh were low-impact, affecting only 1% of search results over 5-6 days post-refresh. It is important to note that a data refresh is not the same as an algorithm update. This, and having made an uncommon two data refreshes in June which likely rendered last month’s update relatively minor, is likely the cause of only a minimal backlash post-update. As for Penguin, it has been 9 weeks - also uncommon for Google - since the last update, and there has been no news on when to expect the next one.
Showing posts with label SEO Work. Show all posts
Showing posts with label SEO Work. Show all posts
Saturday, 3 January 2015
SEO Services for Small Businesses - Affordable and Best by SEOCopyKids
Small businesses are small only in size, not in aspirations. If you have a business that you wish to see expanding, a proper strategy for SEO is a must. But most start-ups cannot afford to have expensive packages and for them it is important to have someone who is experienced and affordable by their side. Without an adequate online identity, your business is lost in a sea of me-toos. An amazing website may be a first step but is not enough by itself. To succeed, you need ongoing activity to keep the interest going and find place in SERPs. To achieve any decent degree of rankings in search engine rankings, SEO is crucial.
If you want to broaden your prospects beyond the people who already know you and are likely to search for you by name, you need to be in the search results. SEOCopyKids can help you reach there with their competent services that are very reasonably priced. From getting local listing, putting you on maps, building links and attracting business through social media, we help you position yourself online. Without recommending the SEO that we undertake for international brands, we enable you to avail our services, only the ones that you really need, without upsetting your budget. A small business needs more than just an advertisement, with the growing usage of online maps and searches to choose services and products locally, it needs to have its physical address and contact numbers readily available to enhance business. We show you the way and make sure you among the top choices offered by search engines.
SEOCopyKids gives your business the edge online by not just using local listings but also optimizing social media profiles and creating unique content that will get back your visitors for more. While not everyone might think social media is important for local businesses, we feel it is the best way to link with locals and engage them on your pages with updates and content. Even Google+ local listings are a must as they keep you ahead in the race with a little effort maintaining your Google+ circles. Little steps go a long way and we show you the small steps that matter and take you in the right direction.
If you want to broaden your prospects beyond the people who already know you and are likely to search for you by name, you need to be in the search results. SEOCopyKids can help you reach there with their competent services that are very reasonably priced. From getting local listing, putting you on maps, building links and attracting business through social media, we help you position yourself online. Without recommending the SEO that we undertake for international brands, we enable you to avail our services, only the ones that you really need, without upsetting your budget. A small business needs more than just an advertisement, with the growing usage of online maps and searches to choose services and products locally, it needs to have its physical address and contact numbers readily available to enhance business. We show you the way and make sure you among the top choices offered by search engines.
SEOCopyKids gives your business the edge online by not just using local listings but also optimizing social media profiles and creating unique content that will get back your visitors for more. While not everyone might think social media is important for local businesses, we feel it is the best way to link with locals and engage them on your pages with updates and content. Even Google+ local listings are a must as they keep you ahead in the race with a little effort maintaining your Google+ circles. Little steps go a long way and we show you the small steps that matter and take you in the right direction.
What is SEO copywriting? How to Get Affordable SEO Copywriting Services for Your Small Business?
In today’s world, content is the number one factor in internet marketing for promotion of a website. Especially after the hit of Panda Algorithm, many websites ranking went down on Google.com. One of the main reasons for a decrease in ranking is that they had very low quality content on their websites. For recovering from Panda, Google (Matt Cutts) always recommends writing unique and useful content for your website. SEO copywriters play a very important role in providing useful content. SEOCopyKids.com is an SEO copywriter, who wil help provide useful content for your website at very affordable prices.
Are You New to SEO copywriting?
If you are new to SEO copywriting and do not know the meaning of SEO copywriting then you can learn all details regarding SEO copywriting and SEO copywriting services here.
What is SEO copywriting?
In simple words, ‘search engine optimization copywriting’ is defined as the technique for writing content with proper placement of keywords and phrases.
Or
SEO copywriting is the concept of online writing written by SEO copywriters which includes important keywords, words, or key phrases-- and with the help of these keywords, online text can rank better in search engines.
Or
SEO copywriting is textual composition for internet marketing or SEO marketing which includes meaningful wording of the content with the help of some important keywords for getting higher rankings in search engines.
We believe the following points are very important for SEO copywriters.
1) Quality Content
2) Meta Tags
a) Title Tag
b) Description Tag
c) Keywords Tag
A good SEO copywriter will always provide you quality content & Meta tags with the proper placement of keywords.
How to Get Affordable SEO Copywriting Services for Your Small Business?
So, do you have a small business? And Looking for SEO copywriting services at an affordable price for your small business or website?
Log on to SEOCopyKids.com. We provide SEO copywriting services which include content & Meta tags (title, description & keywords) starting at just $21 per page.
Are You New to SEO copywriting?
If you are new to SEO copywriting and do not know the meaning of SEO copywriting then you can learn all details regarding SEO copywriting and SEO copywriting services here.
What is SEO copywriting?
In simple words, ‘search engine optimization copywriting’ is defined as the technique for writing content with proper placement of keywords and phrases.
Or
SEO copywriting is the concept of online writing written by SEO copywriters which includes important keywords, words, or key phrases-- and with the help of these keywords, online text can rank better in search engines.
Or
SEO copywriting is textual composition for internet marketing or SEO marketing which includes meaningful wording of the content with the help of some important keywords for getting higher rankings in search engines.
We believe the following points are very important for SEO copywriters.
1) Quality Content
2) Meta Tags
a) Title Tag
b) Description Tag
c) Keywords Tag
A good SEO copywriter will always provide you quality content & Meta tags with the proper placement of keywords.
How to Get Affordable SEO Copywriting Services for Your Small Business?
So, do you have a small business? And Looking for SEO copywriting services at an affordable price for your small business or website?
Log on to SEOCopyKids.com. We provide SEO copywriting services which include content & Meta tags (title, description & keywords) starting at just $21 per page.
5 Easy tips to make your Website Social Media Friendly
Being visible on the social media platform has becoming increasingly important in the last few years. While initially the focus used to be solely on search engine optimization using keywords and other techniques, social media has evolved to become a very important part of it. The online world now relies on interaction as supported by blogging and social media. To achieve your business goals it is important that you get in touch with your customers directly and personally and there is no better way to do it than the social media. Here are a few tips that will help make your website social media friendly -
Content that engages – You may be a writer of great repute but writing for social media is different from other kinds of writing. It needs to engross the reader and arrest his attention immediately. He may be browsing on his smart-phone and if the content doesn’t catch his fancy right away in the first line itself or the title; he is unlikely to read it when he sees a link on his social media pages.
Be Precise – Know what gets your customers to your site and build pages to highlight and provide for that need. If they are looking for information regarding personalized stationary, give them options for the same and do so in a manner that tells them why you and no one else.
Easy Sharing – Make sure that your content can be shared over a range of platforms and is easy to share. Put the buttons to share at a place where they are easily accessible and also minimize the steps that sharing involves.
Mobile friendly – A lot of social media is accessed over smart phones and it makes sense to be very sure about the compatibility of your website with different browsers. Android, Windows Os, iPhone OS and more should be tested for before launch to avoid problems later.
Interaction is Key – You have built a great website and have social media pages and groups in place; now what? You need to make sure that the pages don’t just exist; they are there for a purpose, interact with your customers to ensure satisfaction. Answer queries, post updates and make it interesting.
Use images – It is simply a very effective tactic to make an impact. Try to use original pictures and ones that are attractive and command a click. Even pictures make a great upload with just a title as it is rightly said that a good, meaningful picture can say a million words. Remember, you main content may not be available on social media websites as it is just a medium to attract visitors to your main website.
Content that engages – You may be a writer of great repute but writing for social media is different from other kinds of writing. It needs to engross the reader and arrest his attention immediately. He may be browsing on his smart-phone and if the content doesn’t catch his fancy right away in the first line itself or the title; he is unlikely to read it when he sees a link on his social media pages.
Be Precise – Know what gets your customers to your site and build pages to highlight and provide for that need. If they are looking for information regarding personalized stationary, give them options for the same and do so in a manner that tells them why you and no one else.
Easy Sharing – Make sure that your content can be shared over a range of platforms and is easy to share. Put the buttons to share at a place where they are easily accessible and also minimize the steps that sharing involves.
Mobile friendly – A lot of social media is accessed over smart phones and it makes sense to be very sure about the compatibility of your website with different browsers. Android, Windows Os, iPhone OS and more should be tested for before launch to avoid problems later.
Interaction is Key – You have built a great website and have social media pages and groups in place; now what? You need to make sure that the pages don’t just exist; they are there for a purpose, interact with your customers to ensure satisfaction. Answer queries, post updates and make it interesting.
Use images – It is simply a very effective tactic to make an impact. Try to use original pictures and ones that are attractive and command a click. Even pictures make a great upload with just a title as it is rightly said that a good, meaningful picture can say a million words. Remember, you main content may not be available on social media websites as it is just a medium to attract visitors to your main website.
An SEO Copywriting Guide by SEOCopyKids - 5 Tips for Higher Rankings
SEO Copywriting is an effective way to make your business visible online. It is different from other forms of writing in more ways than one. It is not just informative but optimized to make it easy for search engines to turn up your website in results when relevant searches are made. It is aimed to make visitors interested and keep them coming back for more.
SEOCopyKids is adept at handling content of all kinds for the web; content that has been well optimized for maximum hits. SEO copywriting is a fine art that is mastered over a period of time. There are a few basic principles that can guide you in creating wonderful content. SEOCopyKids gives you five indispensible tips to enhancing your SEO copywriting skills –
1. Longer, in-depth articles – It has been proven that the longer an article, the better its chances of ranking higher and getting more social media attention. But longer is not necessarily more engaging. To keep it entertaining and get appreciation from visitors, keep the information relevant, interesting, useful and detailed.
2. Conversational Style – It pays to talk to fellow humans than to sermonize. Optimize the text for robots and crawlers but create content keeping in mind the information that the searcher would be seeking while entering the keywords. Convey your message in a manner that is free from jargon and easy to understand.
3. Start at the Beginning; Titles – Keep your titles engaging and very apt. the reader should instantly get an idea of what the write-up is about. Rather than cheeky headings, go in for informative and interesting headings that will make the reader want to read the content.
4. Keep it Fresh – Keep on posting new content to rule out user ennui. When your content is in sync with the happenings around it, it is bound to create more interest. With the information highway providing every detail from happenings around the world, you cannot afford to shell out stale content.
5. Remember long-trail keywords – Optimizing for often used keywords is difficult with too much competition. Try to shift your focus to longer keywords that will get you more focused visitors. It narrows down the search to bring in users who are most likely to be interested in your content.
When you are with SEOCopyKids, you are in safe hands. All copywriting is in keeping with latest SEO guidelines and we make sure that your content is always original, interesting and provides value to the user. No unnecessary keyword stuffing, only very crisp and informative write-ups that will assure your audience of impeccable quality, always.
SEOCopyKids is adept at handling content of all kinds for the web; content that has been well optimized for maximum hits. SEO copywriting is a fine art that is mastered over a period of time. There are a few basic principles that can guide you in creating wonderful content. SEOCopyKids gives you five indispensible tips to enhancing your SEO copywriting skills –
1. Longer, in-depth articles – It has been proven that the longer an article, the better its chances of ranking higher and getting more social media attention. But longer is not necessarily more engaging. To keep it entertaining and get appreciation from visitors, keep the information relevant, interesting, useful and detailed.
2. Conversational Style – It pays to talk to fellow humans than to sermonize. Optimize the text for robots and crawlers but create content keeping in mind the information that the searcher would be seeking while entering the keywords. Convey your message in a manner that is free from jargon and easy to understand.
3. Start at the Beginning; Titles – Keep your titles engaging and very apt. the reader should instantly get an idea of what the write-up is about. Rather than cheeky headings, go in for informative and interesting headings that will make the reader want to read the content.
4. Keep it Fresh – Keep on posting new content to rule out user ennui. When your content is in sync with the happenings around it, it is bound to create more interest. With the information highway providing every detail from happenings around the world, you cannot afford to shell out stale content.
5. Remember long-trail keywords – Optimizing for often used keywords is difficult with too much competition. Try to shift your focus to longer keywords that will get you more focused visitors. It narrows down the search to bring in users who are most likely to be interested in your content.
When you are with SEOCopyKids, you are in safe hands. All copywriting is in keeping with latest SEO guidelines and we make sure that your content is always original, interesting and provides value to the user. No unnecessary keyword stuffing, only very crisp and informative write-ups that will assure your audience of impeccable quality, always.
5 SEO Tips for Your Mobile Website
A big chunk of website usage and especially ecommerce comes from mobile smartphones. In such a scenario, it is prudent to make sure that you pay attention to the look, feel and working of your mobile website as well. A high-end luxury products website that looks kitschy will not be able to draw the right clientele; and the visitors that it draws may not be looking for such products.
There are five basic rules to follow to keep your mobile website topping the popularity charts –
1. Simplicity Pays - With desktop websites you can get a bit expressive and indulge your need to add design elements and descriptive text, but as a rule of thumb, refrain from going overboard for the mobile website – Keep it Simple. The need is to keep the barrage of information leashed and the design elements minimalistic. Stick to basic information that is absolutely necessary and trim the flab.
2. Ease of Use - Another thing that can benefit a mobile website is that it loads quickly and is easy to navigate. The buttons should have clear markings that are unambiguous. The language used should be such that it should add value to the website and not detract from the products.
3. Product and Brand Balance – It is imperative that the product takes centre stage but at the same time it should not turn generic. Incorporate your logo and brand name into the design so that it is important and becomes an integral part of the products.
4. Remember the Social Media is all pervasive – When you cut the unnecessary items, do not do away with the share and social media options as they are helpful in promoting your brand. In fact, make it easier to use social media components without leaving your website.
5. Redirect and Test – The visitors should automatically be sent to your mobile website when they surf on their mobiles and no better way to figure out if that is being done correctly than to test. Test repeatedly and test for every aspect to reduce chances of error and slow performance and nip them in the bud.
SEOCopyKids understands online business very well and in the field of e-commerce the services provided by us are nothing short of extraordinary. We are adept at making mobile websites that will hook your visitors and turn them to clients. The best of products can also lose their significance for online shoppers due to a poorly constructed website. We make sure that your website it aimed at the end user and matches his needs and aim to simplify, ease, make sharable and access time and again for performance. With our goals based in your interest, SEOCopyKids is your best bet.
There are five basic rules to follow to keep your mobile website topping the popularity charts –
1. Simplicity Pays - With desktop websites you can get a bit expressive and indulge your need to add design elements and descriptive text, but as a rule of thumb, refrain from going overboard for the mobile website – Keep it Simple. The need is to keep the barrage of information leashed and the design elements minimalistic. Stick to basic information that is absolutely necessary and trim the flab.
2. Ease of Use - Another thing that can benefit a mobile website is that it loads quickly and is easy to navigate. The buttons should have clear markings that are unambiguous. The language used should be such that it should add value to the website and not detract from the products.
3. Product and Brand Balance – It is imperative that the product takes centre stage but at the same time it should not turn generic. Incorporate your logo and brand name into the design so that it is important and becomes an integral part of the products.
4. Remember the Social Media is all pervasive – When you cut the unnecessary items, do not do away with the share and social media options as they are helpful in promoting your brand. In fact, make it easier to use social media components without leaving your website.
5. Redirect and Test – The visitors should automatically be sent to your mobile website when they surf on their mobiles and no better way to figure out if that is being done correctly than to test. Test repeatedly and test for every aspect to reduce chances of error and slow performance and nip them in the bud.
SEOCopyKids understands online business very well and in the field of e-commerce the services provided by us are nothing short of extraordinary. We are adept at making mobile websites that will hook your visitors and turn them to clients. The best of products can also lose their significance for online shoppers due to a poorly constructed website. We make sure that your website it aimed at the end user and matches his needs and aim to simplify, ease, make sharable and access time and again for performance. With our goals based in your interest, SEOCopyKids is your best bet.
Google Updates September 2012
Another great post from Canada's leading ecommerce platform provider....
August was a busy month for Google. With updates to Panda, PageRank, Analytics and AdWords, many businesses saw shifts in search engine rank and search results. Here’s what was changed, how it affected businesses, and what these changes mean moving forward.
Google Search & Panda 3.9.1
Google tweeted on August 23 about the Panda 3.9.1 update, stating “Panda data refresh this past Monday. ~1% of queries noticeably affected”. Effectively, this meant the refresh was deployed on August 20, less than a month after the Panda 3.9 refresh on July 24. Google has not made any additional comments to elaborate on exactly what the refresh was meant to address.
On August 10, Google announced on their Inside Search Blog the implementation of a new ‘signal’ to indicate when copyrighted information is being violated. The signal has been nicknamed in the online community the ‘Emanuel Update’ after Ari Emanuel of William Morris Endeavour asserted earlier this year that Google has the ability to filter copyrighted content from search results, the same way it does with child pornography. Emanuel stated, “stealing is a bad thing, and child pornography is a bad thing”. The new signal sends copyright removal notices to Google when it suspects copyright infringement; the more notifications Google receives regarding any given website, the lower that site will rank in search results. However, this is the most Google can do to websites suspected of copyright violations; they cannot de-index sites that are repeatedly accused of copyright violations unless a copyright holder actually approaches and asks them to. Those de-indexed can submit counter-notices thereafter to petition to be re-indexed. This is the first Google update pertaining to copyright management in two years.
An unannounced change to Google Search Results has also been fueling conversation in the online community: 7-result SERPS. Search Engine Land saw the following results when Googling themselves:
<<Read the full blog at: OrderDynamics September 2012 Google Updates>>
August was a busy month for Google. With updates to Panda, PageRank, Analytics and AdWords, many businesses saw shifts in search engine rank and search results. Here’s what was changed, how it affected businesses, and what these changes mean moving forward.
Google Search & Panda 3.9.1
Google tweeted on August 23 about the Panda 3.9.1 update, stating “Panda data refresh this past Monday. ~1% of queries noticeably affected”. Effectively, this meant the refresh was deployed on August 20, less than a month after the Panda 3.9 refresh on July 24. Google has not made any additional comments to elaborate on exactly what the refresh was meant to address.
On August 10, Google announced on their Inside Search Blog the implementation of a new ‘signal’ to indicate when copyrighted information is being violated. The signal has been nicknamed in the online community the ‘Emanuel Update’ after Ari Emanuel of William Morris Endeavour asserted earlier this year that Google has the ability to filter copyrighted content from search results, the same way it does with child pornography. Emanuel stated, “stealing is a bad thing, and child pornography is a bad thing”. The new signal sends copyright removal notices to Google when it suspects copyright infringement; the more notifications Google receives regarding any given website, the lower that site will rank in search results. However, this is the most Google can do to websites suspected of copyright violations; they cannot de-index sites that are repeatedly accused of copyright violations unless a copyright holder actually approaches and asks them to. Those de-indexed can submit counter-notices thereafter to petition to be re-indexed. This is the first Google update pertaining to copyright management in two years.
An unannounced change to Google Search Results has also been fueling conversation in the online community: 7-result SERPS. Search Engine Land saw the following results when Googling themselves:
<<Read the full blog at: OrderDynamics September 2012 Google Updates>>
Result Oriented SEO Services by www.SEOCopyKids.com
result oriented SEO that benefits your online businesses as it saves a lot of time and energy that is spent on futile exercises that will not yield the desired results.
Efficient SEO services deal with finding the best keywords suitable for a particular website or webpage and build content on the basis of that. Meta data can be fine tuned to give better representation in search engine results. Service providers who have experience and who are well versed with the nitty-gritty of pushing your results up in the lists will be confident enough to guarantee results but at the same time be wary of someone who promises instant results. These is no such thing as immediate improvement and any quick fixes can cause trouble later as they may not be using fully white-hat techniques.
www.SEOCopyKids.com provides the most well designed and individually tailored SEO services that are aimed at providing desirable results. Finest content creation, social media optimisation and expert link building are just a few of the services that they excel at. SEO services that are in tune with the expectations of the client, keeping the process transparent to remove ambiguity and based in knowledge of elements that can benefit rankings, are a sure-fire way of building a strong foundation of SEO that continues to show good ranking for a long time to come.
Analysis of the competition is also done to build upon their weaknesses and improve upon their strengths. Right from developing appropriate meta tags, title tags and HTML tags to site and page structure, every bit counts and helps in getting better rankings. www.SEOCopyKids.com makes sure that every penny that goes into SEO is worth it and works for your benefit. They provide impeccable services not by chance or trial and error but by careful analysis, strategy development, optimisation and a profit garnering mindset. It pays to be with someone who can steer your business where you can reap monetary or other benefits from it rather than being with someone who promises the world but bases his results not on a plan of action but by applying tools randomly and waiting for favourable results.
Efficient SEO services deal with finding the best keywords suitable for a particular website or webpage and build content on the basis of that. Meta data can be fine tuned to give better representation in search engine results. Service providers who have experience and who are well versed with the nitty-gritty of pushing your results up in the lists will be confident enough to guarantee results but at the same time be wary of someone who promises instant results. These is no such thing as immediate improvement and any quick fixes can cause trouble later as they may not be using fully white-hat techniques.
www.SEOCopyKids.com provides the most well designed and individually tailored SEO services that are aimed at providing desirable results. Finest content creation, social media optimisation and expert link building are just a few of the services that they excel at. SEO services that are in tune with the expectations of the client, keeping the process transparent to remove ambiguity and based in knowledge of elements that can benefit rankings, are a sure-fire way of building a strong foundation of SEO that continues to show good ranking for a long time to come.
Analysis of the competition is also done to build upon their weaknesses and improve upon their strengths. Right from developing appropriate meta tags, title tags and HTML tags to site and page structure, every bit counts and helps in getting better rankings. www.SEOCopyKids.com makes sure that every penny that goes into SEO is worth it and works for your benefit. They provide impeccable services not by chance or trial and error but by careful analysis, strategy development, optimisation and a profit garnering mindset. It pays to be with someone who can steer your business where you can reap monetary or other benefits from it rather than being with someone who promises the world but bases his results not on a plan of action but by applying tools randomly and waiting for favourable results.
Top 5 Factors for On-Page SEO Optimization
Without adequate visibility online your business cannot prosper; To help make it visible it should have great search engine ranking. To achieve that you need to have a team dedicated to SEO services that will ensure that your website is appropriated regularly. SEO on-page is a very important part of this process and calls for SEO content optimization and optimum keyword analysis.
Five indispensible factors that influence on-page SEO are discussed below -
• Appropriate Keyword Analysis – Emphasis must be given to the process of researching and selecting keywords that will form a part of the content on your website and they must be thouroughly tested for their effectiveness. Make a list of such keywords and then research for synonyms of the same as repetitive words harm the quality of content.
• SEO Content Optimization – For online success, content must be given due importance and treated as the most important factor. It should have adequate keyword density and should not exceed this limit as this will result in keyword stuffing which is undesirable for good SEO on-page. Avoid substandard and duplicate content like the plague and work on developing unique and meaningful content.
• Keyword placement – Where the keywords are inserted is as important as the density of the keywords. SEO services help you in determining the best placement for these. In general, the title should include the keywords and they should also be placed at the beginning of paragraphs and in sub-titles.
• Meta Description Tag – How a webpage is indexed by search engines is contained in a meta-tag and its description. Using these tags, you can provide additional information to the search engines about your pages. Although it may not really improve the rankings, it gives a brief description of the page in the search results and could help in getting more clicks.
• URL – The URL of your page is something you create just once and when you put in a major keyword into the URL, you give its visibility an instant boost. For example a URL that says the word ‘watches’ in it has a higher chance of turning up in searches related to watches than the one that says an unrelated company name only. If a service or product keyword is made up of a few words then you should add dashes between them to separate them and allow for readability.
Five indispensible factors that influence on-page SEO are discussed below -
• Appropriate Keyword Analysis – Emphasis must be given to the process of researching and selecting keywords that will form a part of the content on your website and they must be thouroughly tested for their effectiveness. Make a list of such keywords and then research for synonyms of the same as repetitive words harm the quality of content.
• SEO Content Optimization – For online success, content must be given due importance and treated as the most important factor. It should have adequate keyword density and should not exceed this limit as this will result in keyword stuffing which is undesirable for good SEO on-page. Avoid substandard and duplicate content like the plague and work on developing unique and meaningful content.
• Keyword placement – Where the keywords are inserted is as important as the density of the keywords. SEO services help you in determining the best placement for these. In general, the title should include the keywords and they should also be placed at the beginning of paragraphs and in sub-titles.
• Meta Description Tag – How a webpage is indexed by search engines is contained in a meta-tag and its description. Using these tags, you can provide additional information to the search engines about your pages. Although it may not really improve the rankings, it gives a brief description of the page in the search results and could help in getting more clicks.
• URL – The URL of your page is something you create just once and when you put in a major keyword into the URL, you give its visibility an instant boost. For example a URL that says the word ‘watches’ in it has a higher chance of turning up in searches related to watches than the one that says an unrelated company name only. If a service or product keyword is made up of a few words then you should add dashes between them to separate them and allow for readability.
Using Meta Tags for Maximum Effectiveness
Meta tags contain the information that the users look for on a search engine. To use them to your website’s benefit requires knowledge and understanding of its workings. While it is possible for you to learn a few basics, it is best to leave the higher level work to the professionals. While it is widely believed that SEO involves little more than keyword insertions, in terms of Meta tags it could not be farther for the truth. Overusing keywords will only have a negative effect. Also, a premium SEO agency will give you a different and effectual Meta Tag optimization for each page.
SEOCopyKids.com ensures that you get the best Meta Tags for your Web Pages at the most affordable prices. Our highly result oriented Meta Tags will get your web pages due attention. The Title Meta Tag is the most important and is a clear and crisp outline of your web page. It is displayed in search results, making it important from both SEO and also user’s point of view. We don’t stuff it with keywords; we make sure it is interesting and has the relevant keywords too. Following this you need to have a good Description Meta Tag. More descriptive than the Title Tag, it is more important as a description of your site that users get to analyze before clicking on the link than from SEO point of view. Repeating keywords is not required in Meta Tags but placing them at strategic places in text, towards the beginning of the sentence, is definitely a good move. The focus should be on appropriate Meta Tags and not on filling up all space with keywords. Also important is the keyword Meta Tag, Robots Meta Tag and others that you should leave to the experts to tackle.
We at SEOCopyKids are very particular about – not stuffing keywords into Meta Tags, placing them at the correct place for maximum impact and using only original and most effective Tags. We understand the importance of brevity and know how to use words to your best advantage as not every word you write in Meta Tags can be indexed due to database constraints. By creating Unique Meta Tags for each page, we make sure that the relevance of each page increases, raising their chances of figuring in search results. We can be your websites’ savior and provide you effective Meta Tag strategy at surprising prices.
SEOCopyKids.com ensures that you get the best Meta Tags for your Web Pages at the most affordable prices. Our highly result oriented Meta Tags will get your web pages due attention. The Title Meta Tag is the most important and is a clear and crisp outline of your web page. It is displayed in search results, making it important from both SEO and also user’s point of view. We don’t stuff it with keywords; we make sure it is interesting and has the relevant keywords too. Following this you need to have a good Description Meta Tag. More descriptive than the Title Tag, it is more important as a description of your site that users get to analyze before clicking on the link than from SEO point of view. Repeating keywords is not required in Meta Tags but placing them at strategic places in text, towards the beginning of the sentence, is definitely a good move. The focus should be on appropriate Meta Tags and not on filling up all space with keywords. Also important is the keyword Meta Tag, Robots Meta Tag and others that you should leave to the experts to tackle.
We at SEOCopyKids are very particular about – not stuffing keywords into Meta Tags, placing them at the correct place for maximum impact and using only original and most effective Tags. We understand the importance of brevity and know how to use words to your best advantage as not every word you write in Meta Tags can be indexed due to database constraints. By creating Unique Meta Tags for each page, we make sure that the relevance of each page increases, raising their chances of figuring in search results. We can be your websites’ savior and provide you effective Meta Tag strategy at surprising prices.
On-Page SEO Checklist, Top 10 Tips
Here are 10 important on-page SEO considerations for everyone who runs a website. SEOCopyKids.com follows these simple principals when we optimize websites for our clients.
#1 Standards-Based Pages:
#1 Standards-Based Pages:
It is very important build your website following HTML W3C Standards which basically means your website will be read properly by a search engine and people browsing your website. A great designer isn't typically a great HTML coder. You really do need to think about the performance of your HTML pages to ensure they're error-free with lowest possible load times and that you aren't violating basic SEO rules.
#2 Page Title Tag:
This is the title of your page and one of the most important factors in SEO. Page titles should reflect the individual product you're selling. Title tags are shown in the search engine results page.
This is the title of your page and one of the most important factors in SEO. Page titles should reflect the individual product you're selling. Title tags are shown in the search engine results page.
For example: 1968 Rookie Card of John Smith - Millioncards.org.
#3 Keywords:
Start thinking about your keywords right away as this will drive many of the decisions below. Pick keywords and phrases that your target customer will use to find your product. If you're using Pay Per Click (PPC) advertising, these keywords and Ads should align.
For example: 1960s Rookie Hockey Cards
#4 Page Content:
You've probably heard this a million times already but its key to a successful SEO strategy. If your pages do not have relevant content they will not service your Customers and the search engines will not rank your page effectively against your keywords.
#5 Page File Name (URL):
This is the actual html page name.
For example: millioncards.org/rookie-cards/1968-rookie-card-john-smith.html
#6 Meta Keywords Tag:
These are the most likely words or phrases that will help a customer find your product and are embedded in the HTML code.
For example: Rookie Hockey Cards, John Smith Hockey Cards, 1960s Hockey Cards.
#7 Meta Description Tag:
This a description of your pages and should be a short, 1-2 sentences (max 200-250 characters) that describes the content on the page. It is also shown in the search engines below the page title. This should briefly describe the product and be unique from the page title.
For example: Millioncards provides rare Rookie Hockey Cards for collectors or gifts for hockey fans. This John Smith Rookie Card is in mint condition and includes protective case.
#8 Anchor Text (text links):
Anchor text is very important in keyword use. This is the text found on your website that appears as a hyperlink. Anchor text should be relevant and can be used to link within your website to relevant pages.
#9 Header Tags:
Allows you to organize your pages into relevant sections by topic from the H1 Page topic header, H2 main topic, and H3 and sub topics, and so on. Headers give the search engines and understanding of where the important information is on the product page and allow you to utilize your keywords for topic areas that describe the product.
#10 Alt Image Attribute:
Alt image attributes should be used for every image on your website. Alt attributes, provide a description to the search engine about what the image is (since search engine robots cannot "see") and displayed to the user prior to loading the image. Keep these short and relevant to what the picture is illustrating.
301 Redirects for Effective SEO, SEOCopyKids Tells You How
A redirect is just that - a redirection from one URL to another. Of the various kinds of redirects, 301 redirect refers to the one that suggests a permanent relocation. It can be very useful from SEO point of view. Not just users but search engines are also redirected to a page that is different from the one requested by them. Say, a website or online business has moved to a new URL; all the effort put into building the old site - the link juices, the rapport with visitors, the ranking - could just go down the drain. To retain the maximum ranking benefits of your previous website, a 301 redirect comes in handy. 301 is the HTTP status code for such redirects and limits the organic traffic you might lose by redirecting.
Deciding to use a 301 redirect is an important step towards maintaining your previous PageRank. Whether you are buying a new domain, trying to divert the traffic of another domain to your domain, merging two websites or deleting pages no longer relevant; it comes in handy to make sure the visitors can’t tell the difference. By using an incorrect redirect, you stand to lose business as you drop in rankings and traffic. A nicely executed redirect has least impact on your SEO authority and saves you not just a lot of effort but also time and money. The value of the previous website is transferred gradually to the new website depending on the relatedness of both, as search engines recognize the shift. It saves a lot of groundwork involved in building a new website by transferring the link juices and PageRank.
SEOCopyKids understands redirects like no one else. We help you secure your 301 redirect in a manner that your link building is retained. It is not a simple command that will just happen at the click of a button but also requires actions to avoid errors. We are also adept at handling new websites that want to make a great start by offering old sites with related keywords and good link juice for redirects. Whatever your requirements, SEOCopyKids offer the best solutions. We also provide adequate follow-up SEO that will give a boost to an already booming website. By availing our efficient 301 redirect SEO services, you do your web business a favor. Not only will you be retaining your visitors but also PageRank, both of which are important for conversions.
Deciding to use a 301 redirect is an important step towards maintaining your previous PageRank. Whether you are buying a new domain, trying to divert the traffic of another domain to your domain, merging two websites or deleting pages no longer relevant; it comes in handy to make sure the visitors can’t tell the difference. By using an incorrect redirect, you stand to lose business as you drop in rankings and traffic. A nicely executed redirect has least impact on your SEO authority and saves you not just a lot of effort but also time and money. The value of the previous website is transferred gradually to the new website depending on the relatedness of both, as search engines recognize the shift. It saves a lot of groundwork involved in building a new website by transferring the link juices and PageRank.
SEOCopyKids understands redirects like no one else. We help you secure your 301 redirect in a manner that your link building is retained. It is not a simple command that will just happen at the click of a button but also requires actions to avoid errors. We are also adept at handling new websites that want to make a great start by offering old sites with related keywords and good link juice for redirects. Whatever your requirements, SEOCopyKids offer the best solutions. We also provide adequate follow-up SEO that will give a boost to an already booming website. By availing our efficient 301 redirect SEO services, you do your web business a favor. Not only will you be retaining your visitors but also PageRank, both of which are important for conversions.
Importance of Google Places - Reasons You Can’t Ignore
A lot of business is transacted with the customers looking up places on their smartphones. As the world grows beyond all boundaries, all the information available is being compacted to the palm of our hands. More than anyone, Google should know it best and it says that one out of every five queries in search engines is regarding a location. If you aim to attract customers to your business, you would be better off being on Google Places than not. Without costing anything and hardly taking anytime, this is one of the simplest and best ways to be visible on the internet. By being listed on Google Places, you get to feature in both the search listings and the Google Maps listings for the search query.
Anytime any of us needs to buy something or avail a service, we instinctively take out our gadgets and search online for those in our vicinity. This opens up a host of options and we click on the one that we find the most attractive, which in turn lets us get a good understanding of the business by way of location, reviews, timings, images and other information. Google Places has become our point of reference and it makes sense for every business to be listed on the same. Not just an effective marketing tool, it is also free. The ease of creation of an account makes it even more difficult to say no to it.
SEOCopyKids is a company that has immense experience in helping you with your online marketing needs, both paid and free. We highly recommend Google Places to any business seeking a local clientele. The first thing to do would be to claim the page as your own. For this you need to create a Google account and then verifying a PIN they send you by e-mail, text or snail mail. After verification, you can add a lot of details about your business including pictures and videos. For a free service, it gives you a lot of internet visibility and even better ranking in search results. They are the yellow pages of the online world and make your business easily identifiable on Google Maps as well.
There is a way to go about making the perfect Google Places account that will be beneficial for your business. Firstly, make sure the keywords you use are relevant and make it easier for perspective clients to search for you. Secondly, give a look and feel of the place to make a lasting impression by adding images and even, videos. Another thing that can help greatly is to enable reviews which create user interaction, giving you the benefits of a website, without investing in one. SEOCopyKids helps you complete your profile and gets you the maximum advantage from a service that has become indispensible.
Anytime any of us needs to buy something or avail a service, we instinctively take out our gadgets and search online for those in our vicinity. This opens up a host of options and we click on the one that we find the most attractive, which in turn lets us get a good understanding of the business by way of location, reviews, timings, images and other information. Google Places has become our point of reference and it makes sense for every business to be listed on the same. Not just an effective marketing tool, it is also free. The ease of creation of an account makes it even more difficult to say no to it.
SEOCopyKids is a company that has immense experience in helping you with your online marketing needs, both paid and free. We highly recommend Google Places to any business seeking a local clientele. The first thing to do would be to claim the page as your own. For this you need to create a Google account and then verifying a PIN they send you by e-mail, text or snail mail. After verification, you can add a lot of details about your business including pictures and videos. For a free service, it gives you a lot of internet visibility and even better ranking in search results. They are the yellow pages of the online world and make your business easily identifiable on Google Maps as well.
There is a way to go about making the perfect Google Places account that will be beneficial for your business. Firstly, make sure the keywords you use are relevant and make it easier for perspective clients to search for you. Secondly, give a look and feel of the place to make a lasting impression by adding images and even, videos. Another thing that can help greatly is to enable reviews which create user interaction, giving you the benefits of a website, without investing in one. SEOCopyKids helps you complete your profile and gets you the maximum advantage from a service that has become indispensible.
5 Killer SEO Landing Page Tips
1. Answering Queries – Make sure your landing page offers what it promises. The customers have chosen to click on the link to your landing page in the belief that you will help them get their questions answered and if you fail to fulfil that promise, they are unlikely to visit again. A home page may contain a gist of your website but that may not be what the customer is after. So, design a new page with adequate SEO, a few different pages even, to cater to needs of varied visitors.
2. Be Consistent – Keep the feel of the landing page the same as the rest of the website. Do not let the reader or user feel that they have been cheated by landing on a page that is entirely out of sync from the rest of the website. Every click comes with a number of expectations that should be fulfilled in terms of content, feel, and pitch.
3. Brevity is Important – It is important to be concise as you do not want the users to wander off before they have their answers. By burying information in reams of text, you risk losing the visitor. By not beating about the bush, you can win brownie points and attract the visitor to other pages of the website with the promise of instant answers.
4. Add Interest – Make sure you deliver something that is easy to share over social media sites, such as quotes, jokes, games and videos. If you can make the visitor smile or hook his attention in another way, you can expect people linked to them on their social networks to take the cue.
5. Organize and Trim – By shedding unwanted bits of content, design and advertising, you enable the visitor to focus better on the landing page. You wanted them there for a purpose, make sure it is achieved by removing distractions. All SEO tips are futile if their attention wavers.
Promote your Website through Affiliate Marketing
In a perfect world, everything would get the same exposure and equal opportunity to excel but in the real world, it is not so. People need aid from other people and they in turn depend on others and so on, thus forming a chain that supports each other. For a company to handle website promotion on its own would require lots of effort to achieve a certain degree of success. But when it can lean in on other websites for support, they form a mutually beneficial bond. The websites that a brand depends on for promotion are the ones that provide affiliate marketing. These affiliate marketing services enable the websites to concentrate on their business and pass on a bit of the burden of marketing to other websites.
Affiliate marketing saves the advertisers a great deal of effort that website promotion entails. Many a times, they don’t have to pay till they benefit from the services. The affiliates utilize many of the usual marketing tools to garner attention for the merchants or advertisers. They not only turn to SEO services, pay-per-click, press releases, email advertising and aggressive or guerilla marketing but also, certain innovative techniques. These include out-of-the-box ideas like reviewing products and services and blogging about them.
There are specialty agents that enable association of merchants and affiliates. It is beneficial as they put the merchants in touch with such affiliates that would be best suited to promote their website. An affiliate website that is relevant to your products and services will do a better job of marketing your product than one with completely different interests. Affiliate marketing services work best when the affiliate site draws optimum traffic and highlights the merchant’s product. It is one service that you can avail to maximize the impact of your website without spending on efforts that don’t get results.
Affiliate marketing saves the advertisers a great deal of effort that website promotion entails. Many a times, they don’t have to pay till they benefit from the services. The affiliates utilize many of the usual marketing tools to garner attention for the merchants or advertisers. They not only turn to SEO services, pay-per-click, press releases, email advertising and aggressive or guerilla marketing but also, certain innovative techniques. These include out-of-the-box ideas like reviewing products and services and blogging about them.
There are specialty agents that enable association of merchants and affiliates. It is beneficial as they put the merchants in touch with such affiliates that would be best suited to promote their website. An affiliate website that is relevant to your products and services will do a better job of marketing your product than one with completely different interests. Affiliate marketing services work best when the affiliate site draws optimum traffic and highlights the merchant’s product. It is one service that you can avail to maximize the impact of your website without spending on efforts that don’t get results.
How to Recover Successfully from Penguin 2.1 - A Simplified Analysis
Penguin is a dreaded Google Algorithm that aims to diminish links that are getting an unfair advantage to a site or page. Anything that goes against the Google Webmaster Guidelines is detected and penalized by Penguin. From paid or inferior links to PageRank by passing text ads and other taboo links, its fifth update, i.e. Penguin 2.1, tackles them all. Being a version of Penguin 2.0 that was deemed to be more potent than the Penguin 1.0, its effects are thought to be deeper. It delves into the inner pages in a more ruthless manner than the previous versions. Those sites that have had their traffic hit have been a worried lot.
It is important to analyze your web-traffic over a period of time and try to pin-point the problem that could have led to a drop in rankings (assuming they have dropped). To do this, there are a series of steps that you could follow –
1. Check Google Webmaster Tools’ notifications to make sure there aren’t any manual penalties.
2. Perform a thorough link analysis for both the inbound and outbound links of your site.
3. Identify bad links and unnecessary pages.
4. Access the quality of your content.
After having done this, you can start with the recovery of your rankings. For this, SEOCopyKids is just perfect. With a team of thorough professionals who are adept at handling the most difficult recoveries, we make your road back to being on top of the charts simple. Starting with removal of all bad links manually, we use the disavow tool as a last resort. For dealing with a manual penalty, we file for reconsideration after undoing the damaging issues. Alongside, we get right down to creating the most appealing content backed by strategy and offer impeccable quality. By encouraging reader participation by means of guest blogs, comments, shares and much more; we make amazing engaging content happen.
SEOCopyKids enables you to identify, remove and edit links with exact match anchor text that could be a reason for dropped rankings. Unnecessary pages on your website could be considered gray hat as many websites use it to increase internal linking. We help you streamline your website without losing its soul. Knowing the difference between links that help and harm your website can go a long way. Trustworthy links should be gathered and mass acquired ones abhorred. Links develop when you are genuine in your efforts to garner and retain an audience. Working towards recovery is easier when you are in expert hands and SEOCopyKids is the most dependable choice.
It is important to analyze your web-traffic over a period of time and try to pin-point the problem that could have led to a drop in rankings (assuming they have dropped). To do this, there are a series of steps that you could follow –
1. Check Google Webmaster Tools’ notifications to make sure there aren’t any manual penalties.
2. Perform a thorough link analysis for both the inbound and outbound links of your site.
3. Identify bad links and unnecessary pages.
4. Access the quality of your content.
After having done this, you can start with the recovery of your rankings. For this, SEOCopyKids is just perfect. With a team of thorough professionals who are adept at handling the most difficult recoveries, we make your road back to being on top of the charts simple. Starting with removal of all bad links manually, we use the disavow tool as a last resort. For dealing with a manual penalty, we file for reconsideration after undoing the damaging issues. Alongside, we get right down to creating the most appealing content backed by strategy and offer impeccable quality. By encouraging reader participation by means of guest blogs, comments, shares and much more; we make amazing engaging content happen.
SEOCopyKids enables you to identify, remove and edit links with exact match anchor text that could be a reason for dropped rankings. Unnecessary pages on your website could be considered gray hat as many websites use it to increase internal linking. We help you streamline your website without losing its soul. Knowing the difference between links that help and harm your website can go a long way. Trustworthy links should be gathered and mass acquired ones abhorred. Links develop when you are genuine in your efforts to garner and retain an audience. Working towards recovery is easier when you are in expert hands and SEOCopyKids is the most dependable choice.
7 Killer SEO Tips for Bloggers
Blogging started out as an expression of self and has evolved to a much wider expression spanning marketing brands, image building exercises and a host of other commercial activities, over the internet. The reach of blogs is so vast and the effect so potent that they are difficult to ignore and require some understanding about how to work with to achieve their maximum potential. There are many SEO tips that will help you along the way and knowing the basics can prove to be a big advantage. The following great SEO blogger tips will smoothen out the kinks in your path -
1. Create a Niche – Choose what you want to write about and choose something that you can write a lot about. Be focused on your topic and give informative content about the same. If you write about fashion, the best SEO tip is to try and be more specific about an aspect of it; say, men’s fashion or talk about the latest on the catwalks.
2. Be Original – Never indulge in plagiarism and secure your content against it by getting a Google authorship to maintain your standing as the original writer of the content.
3. Optimise for Keywords – From the post title to the concluding paragraphs, make sure you use keywords that are appropriate and answer questions. Make sure Google recognises what your post is about and fill out a brief overview of your blog in the meta description.
4. Make Keywords long – Make sure that the keywords are as specific as they possibly can be. Longer keywords point readers to the exact thing they are looking for making the posts more meaningful.
5. Post Regularly – When your readers have a steady supply of material, they start looking forward to your posts and follow it. Even Google gives preference to bloggers who post regularly as they are more likely to be a useful resource to users and that’s what Google aims for.
6. Be Techno-friendly – By being in the know of technology like plug-ins and applications, you can easily get a drift of where your blog is headed and do the needful to rectify any problems. From knowing the traffic stats and details to finding out how well optimised your site if for a keyword; there are many things they can tell you.
7. Be user friendly – Make sure that your site loads quickly and has a sitemap to guide people around. The most important SEO blogger tip is to remember to write to hold the interest of an audience.
1. Create a Niche – Choose what you want to write about and choose something that you can write a lot about. Be focused on your topic and give informative content about the same. If you write about fashion, the best SEO tip is to try and be more specific about an aspect of it; say, men’s fashion or talk about the latest on the catwalks.
2. Be Original – Never indulge in plagiarism and secure your content against it by getting a Google authorship to maintain your standing as the original writer of the content.
3. Optimise for Keywords – From the post title to the concluding paragraphs, make sure you use keywords that are appropriate and answer questions. Make sure Google recognises what your post is about and fill out a brief overview of your blog in the meta description.
4. Make Keywords long – Make sure that the keywords are as specific as they possibly can be. Longer keywords point readers to the exact thing they are looking for making the posts more meaningful.
5. Post Regularly – When your readers have a steady supply of material, they start looking forward to your posts and follow it. Even Google gives preference to bloggers who post regularly as they are more likely to be a useful resource to users and that’s what Google aims for.
6. Be Techno-friendly – By being in the know of technology like plug-ins and applications, you can easily get a drift of where your blog is headed and do the needful to rectify any problems. From knowing the traffic stats and details to finding out how well optimised your site if for a keyword; there are many things they can tell you.
7. Be user friendly – Make sure that your site loads quickly and has a sitemap to guide people around. The most important SEO blogger tip is to remember to write to hold the interest of an audience.
Recover from Google Panda in 5 Easy Steps
When Google Panda was introduced as a change to Google’s search results ranking algorithm in 2011, it caused a lot of websites’ ranking to fall overnight, while others fared much better. It was Google’s attempt to focus on better quality content for users by improving its ranking and penalising others with duplicate or substandard content. While the algorithm is not human and just a refined form of artificial intelligence (AI), it works by mimicking a typical user browsing the internet. Websites affected by it need to give content optimization and SEO services a serious thought.
By following a few pointers, you should be able to recover from Google Panda
• Content, Content, Content – Its importance cannot be stressed enough; if there is something that is all pervasive, it is content. Ensuring that you give the user good quality content that can be of some use to them, paves the way for better rankings. Content optimization is a must.
• SEO like a pro – However well written the content of your website or blog may be, if it does not feature keywords it will fail to show up in related searches. Pick the right keywords and use them wisely, without overusing them. Hire a professional for SEO services if you have to.
• Trustworthy Links – Link to those sites which are relevant to your content and avoid buying backlinks just for increasing the number of links. By being genuine in your approach and researching your backlinks thoroughly, you stand a better chance of higher rankings.
• Social Media Optimization – The impact of social media cannot be undermined. It is one of the easiest and quickest ways to be noticed online. Social media also helps in improving ranking by adding links of all those people who share it with others. Google+, Facebook, LinkedIn, Pinterest, Youtube and others help make your brand visible to a larger audience.
• Unclutter your website – Deindex all useless pages on your website and fix all broken links or remove them for better results. Any content or articles that are short in length and do not significantly contribute anything should also be rectified or removed.
Google Panda recovery is not as daunting as it seems if you take the right measures to right all the wrongs on your website.
By following a few pointers, you should be able to recover from Google Panda
• Content, Content, Content – Its importance cannot be stressed enough; if there is something that is all pervasive, it is content. Ensuring that you give the user good quality content that can be of some use to them, paves the way for better rankings. Content optimization is a must.
• SEO like a pro – However well written the content of your website or blog may be, if it does not feature keywords it will fail to show up in related searches. Pick the right keywords and use them wisely, without overusing them. Hire a professional for SEO services if you have to.
• Trustworthy Links – Link to those sites which are relevant to your content and avoid buying backlinks just for increasing the number of links. By being genuine in your approach and researching your backlinks thoroughly, you stand a better chance of higher rankings.
• Social Media Optimization – The impact of social media cannot be undermined. It is one of the easiest and quickest ways to be noticed online. Social media also helps in improving ranking by adding links of all those people who share it with others. Google+, Facebook, LinkedIn, Pinterest, Youtube and others help make your brand visible to a larger audience.
• Unclutter your website – Deindex all useless pages on your website and fix all broken links or remove them for better results. Any content or articles that are short in length and do not significantly contribute anything should also be rectified or removed.
Google Panda recovery is not as daunting as it seems if you take the right measures to right all the wrongs on your website.
