Has your Website been affected by Google Algorithm Updates - 21 August & 4 September ’13?

‘What is the constant need to update the algorithm?’ you ask. Like any other company, Google needs to rake in profits. It does so by using Adwords; its paid keywords that enable you to improve your rankings. When it sticks to a particular algorithm for too long, people understand how to get better ranking without using the Adwords, prompting Google to change it. Also, it does so to enable people to get hold of the most relevant results. So, if your content is original, engaging, relevant and popular, and you website holds value for its users, you don’t have to worry too much.

On August 21 and September 4, 2013, a surge was noticed in the changes to the traffic to various websites. Many websites reported a drop of as much as 80% in their traffic. Is your site also affected? If your ratings have suddenly plummeted around these dates, then yes. Here’s a list of things that could have affected the ratings and ways to control the damage.

• Repeated content penalization – For sites that carry classified ads, shopping portals and similar websites, the content tends to be more or less the same with minor changes in the keywords. This may raise a red flag and cause your ratings to tumble owing to content duplicity.

• Stale Content Penalization – Many a times it has been seen that a website that has seen good ratings over a period of time fails to maintain the ranking owing to lack of freshness of content. Updated content has the advantage of being preferred by Google with newer content getting more importance even within the same website.

• Trusted Names & Brands – Generally established brands and names get more traffic and keep people coming back for content, products and services and thus, continue to rank well.

• New Sites wait to make a mark – New sites are not getting as much importance as the established sites as they need to prove their mettle in a competitive scenario. Meanwhile, keep adding fresh content that is of value to the visitors to ensure better rankings in time.

• Changed Keyword Preference – Many website administrators have noticed that keywords that were working well earlier have tanked but others that were not figuring in the top charts are doing much better. Try to tweak your keywords and see if that makes a difference.

• Page Quality Emphasized – Google has stressed the importance of high quality content from trusted sources time and again. If your page is well created and backed with interesting, original and regularly updated content, you shouldn’t have to worry about updates.

Google Updates August 2012

Our friends at OrderDynamics, Canada's leading ecommerce provider, released this great post about the recent updates to Google. This is part of their monthly series and we will repost most of the article here, for the complete blog, OrderDynamics Google Monthly Updates August 2012.

On July 18, Google officially retired the original version of Google Analytics. While having rolled out the newer version in March 2012, users were able to switch back to the older version for some time before Google slowly began removing the option.  The new Google Analytics brings with it several new features, as well as simpler ways to use veteran features.

Multi-Channel Funnels API
Google implemented an API for their Multi-Channel Funnels feature with great interest to developers. The feature allows users to establish various metrics related to conversion, such as the most common channels and paths through a web site leading to up to sale.  Metric types include Assisted Conversions, Top Path, Path Length, Time Lag, and others. The data collected using Multi-Channel Funnels can be combined with data from other platforms to establish advanced metrics;Google’s Official Analytics blog noted how analytics company Mazeberry Express combined media expenditure with conversion path data to establish Cost per Acquisition and Return on Investment.

Real-Time
Data yielded by Analytics is now real-time, and can provide feedback on exactly what has occurred on a website thus far in a day.

Social Reports
Social Analytics allows users to track how social media activity leads to traffic and conversions to a website. Users can now tell which social networks generate the most traffic and conversions, and how social media users interact with a brand on the social network itself. Google’s Social Reports generates reports such as:

?    Social Visitor Flow
?    Off-Site Activity - Social Data Hub
?    Activity Stream
?    Social Value at a Glance
?    Assisted vs. Last Interaction Analysis
?    Multi-Channel Funnel

Mobile Reports
Mobile Reports will prove to be a game changer, offering extensive information on how consumers interact with mobile devices with respect to a brand’s website and mobile app. Users will now be able to measure the analytics of their mobile app the same way they would a regular website, geo-locate where consumers are when using their app or mobile site, and which mobile platforms work best with the brand’s app and mobile site. The feature is not exclusive to smartphones - it utilizes data from any web-enabled mobile device.

Content Experiments
This feature is not new, but has been made much simpler to use. Previously known as Google Web Optimizer, Content Experiments allows for A/B testing within Google Analytics. Content Experiments asserts that it is an improvement over its predecessor in that statistics are better analyzed by preserving data for 2 weeks before making test results available, and automatically deleting tests that run longer than 3 months. It also automatically diverts test traffic away from low performing test pages to better performing ones to preserve data from being skewed. Content Experiments is also different from Web Optimizer because the testing feature is already within analytics, whereas Web Optimizer required hacks and code implementations to link test pages to Analytics.

Remarketing
Remarketing is a feature of the Google AdWords program that automatically has a brand’s ads follow a consumer after they have visited a site. The Remarketing feature within Analytics generates reports on consumer behaviour on a site to determine their exact preferences, and the data from these reports is then sent to AdWords to allow users to tailor their Remarketing ad campaigns according to exactly what their consumers want. This feature is automatically available to anyone with an existing AdWords account linked to their Analytics.

Google Panda & Penguin
With respect to these Google Algorithms, it has been a notably quiet month. On July 24, Google Tweeted about the Panda 3.9 data refresh. The results of the refresh were low-impact, affecting only 1% of search results over 5-6 days post-refresh. It is important to note that a data refresh is not the same as an algorithm update. This, and having made an uncommon two data refreshes in June which likely rendered last month’s update relatively minor, is likely the cause of only a minimal backlash post-update. As for Penguin, it has been 9 weeks - also uncommon for Google - since the last update, and there has been no news on when to expect the next one.