Google Penguin 2.0 update was all about links. Websites that were having a spammy link profiles including low quality links and similar anchor text links were penalized by this update. Here is a great infographic explaining the basics on how to get your site ready for Penguin 2.0.
Link Schemes
Keyword Stuffing
Over Optimization
Unnatural Links
Duplicate Content
Quality Content
Valuable and User Friendly Content
Social Media Signals
Google Authorship
Author Rank
Infographics
Image Optimization
Local Listings
Content Marketing
Follow Webmaster Guidelines
Also See:-
What to Avoid?
Keyword Stuffing
Over Optimization
Unnatural Links
Duplicate Content
What to Focus on?
Quality Content
Valuable and User Friendly Content
Social Media Signals
Google Authorship
Author Rank
Infographics
Image Optimization
Local Listings
Content Marketing
Follow Webmaster Guidelines
Also See:-
Penguin 2.0 Recovery Guide
Penguin 2.0 Affects 2.3% English Queries
5 Important Link Building Factors in 2013
Seo Secrets
How to rank in Google
Google Disavow Links Tool
Plagiarism
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