How to Calculate Keyword Effectiveness Index (KEI)

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Keyword Effectiveness Index or KEI is a measure to find the effectiveness of keywords in the search engines. It is calculated by dividing the total number of webpages with the total number of searches for a particular keyword.One of the primary steps for doing proper search engine optimization is finding keywords that can perform well in the search engines and drive traffic to a website. KEI helps to find the chances of keywords to perform well in the search engines in order to drive traffic to a website. Keywords having a lower KEI gives you a better chance of ranking for those keywords.

Formula for Calculating KEI

The formula for calculating the Keyword Effectiveness Index is as follows:-

KEI = No. of Results / No. of Searches

Example

Let's us there are around 130000 competing webpages for a particular keyword having around 380 searches a month then KEI would be calculated as follows:-

KEI = 130000/380 = 342.10

The lower the KEI, the better your chances of ranking.
The greater the KEI, the lessser your chances of ranking.

The video below will help you in learning more about Keyword Effectiveness Index:-




Also See:- 

Determine a Keyword's Overall Worth with Netmark's Keyword Intelligence Tool
Seo Tools
Keyword Density
Seo Tutorial
Keyword Stemming
How to Find Out Which Keywords You Rank For
Using Google Trends to Find the Popularity of Keyword