What Is On Page Optimization ?

Meta description is a brief snippet about the contents of the page that could be used by the search engine when displaying your site details in the search results. If you do not give a meta description, you have no control over what the search engines will display when showing your results.The BODY in html consists of everything that is visible to people who open your website. Think of it like the actual content of a book with many pages. There are multiple elements in the BODY which you would want to consider tweaking.Heading tags (H1, H2 tags) are used to label your headline and are considered important information by search engines. Search engines assume that headings give an idea about the theme of the page and are thought to be given slightly more importance than the page content itself. It should be carefully chosen and injected with relevant keywords.You want to make sure you include the right keywords in the contents of your page. You want to ensure you include similar words and phrases throughout the content while ensuring it’s not overdone. Using similar keywords throughout also helps. Although it’s very important to remember that while writing your content, you want to first focus on writing for your end user and making the content most appealing to them. Only once that objective is achieved, then you can try incorporating these changes in your content to suit the search engines while ensuring you’re not compromising on the quality of the content.Some of us also get so caught up in making our site attractive, forgetting that search engines cannot read Flash animations. So if you want to have a Flash based website, you want to make sure you also include a non-flash version for the search engines to read (some of your users as well might prefer viewing a non-flash version).Optimizing your Internal Linking Structure:Internal linking allows users to navigate to other sections of your website. Internal linking plays a crucial role in page ranking. Use relevant anchor text, with keywords of course, to link to other pages of your website, but only if it’s relevant.Do not leave images unattributed:Search engines can read only text, not images. By using alt attribute in your image tags, you can describe images with text, letting search engines detect images which are otherwise left ignored. When an internet user looks for images on search engines like Google image search, only websites that have textual descriptions of images will show up. For example: if you have a picture of an Audi, make sure you enter the name ‘Audi’ for the picture. The search engines might not be able to view the picture, but they will know that you have a picture of an Audi in your site through the tag.