Merits of Keyword Planner:
The Keyword Planner permits native SEO and SEM professionals to urge keyword search volume knowledge at town level with higher geographic segmentation and therefore the ability to bundle geographic regions.
People can able to upload up to 10,000 keywords from their own list to get performance data.
De-merits of Keyword Planner:
Unlike the Keyword Tool, the Keyword Planner forces users to login to AdWords account so as to use it.
The Keyword Planner has no match sort information for search volume, no device targeting and no global and native monthly searches. At now the choice to filter by closely connected search terms is gone, however Google says it'll be brought back within the returning weeks.
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