Saturday, 3 January 2015
Gain ‘Facebook Favor’ To Land More Fanpage Posts In Your Fan’s News Feeds
The average person is on Facebook to connect with family and friends. But when brands understand this and tailor their content to their fans, so that fans find the content interesting, inspirational, informative, valuable and/or helpful, then fans will remember them and are then more likely to begin to like, share and comment on their posts. This then helps build brand name recognition and loyalty, which in turn can help fuel potential sales opportunities down the road.
This though is not an easy task or a quick fix for a number of reasons. Because Facebook determines what Post’s make it into various News Feeds; those who like your Page and / or your Posts, may never actually see your future Posts - unless they go directly to your page...
With Facebook’s recent changes, the industry has learned it is best to post fewer Posts with the objective of gaining high interaction rates per Post. This wins your Fanpage ‘Facebook Favor’ with the result being that your Posts show up in more News Feeds. Posting more Posts and/or having less interaction per Post creates ‘Facebook Spam’ and results in fewer of your Post’s showing up in your Fan’s New’s Feeds.
Most of us are familiar with the number at the bottom right of each post that reads ‘#### people saw this post’. This represents Impressions which is a measure of the number of News Feeds Facebook decided to send your Post through. There is no specificity as to if it was even seen by your Fan or not... if it was seen, we have no idea if there was interaction and if there was interaction we don’t know to what level.
Since this is mis-leading, the data points to analyze should focus on the number of people introduced to your brand as well as the number of people who have consumed your Fanpage and Posts. You want to know how well your Posts are reaching new people and how many and what Posts are actually being consumed.
The Fish Firm Has Cracked Facebook’s Algorithmic Secrets to provide priceless knowledge; How Often to Post, When to Post & What to Post; Specifically for YOUR PAGE and YOUR FANS!
By trending your data from a baseline and then once per week for four weeks while using key data to tweak your Post Frequency, Post Times and Post Types; we learn how well your Posts are performing in both reaching new people and in actually being consumed. This is how we capitalize on creating a high-performing post strategy that increases the number of your Posts that actually land in News Feeds the type of Posts that best engage your Fans.
Let Us Help You Turn Your Fanpage Into A Lean, Mean Marketing Machine in Just 30 Days!!!
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