Saturday, 3 January 2015

FACEBOOK FOR BUSINESS IS DEAD AS WE KNEW IT!

Recently, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that “this is the new world we live in now — and that we’d better get used to it.”

It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it — decreasing the return for everyone — until finally, the platform focuses on those ready to ‘pay-to-play’. It happened with Google Search; it happened with Mobile Apps. And now that Facebook has become a publicly-traded company with ambitious revenue targets, it is now happening here.

So, what does the decline of organic reach on Facebook exactly mean on a practical basis?

What Boland explains in his post is that more and more brands, businesses and people compete for an attention span which is limited. The time each of us spend on Facebook has significantly grown over the last few years — but at a much lower rate than the amount of content collectively published. The result is that every time a person logs onto Facebook, “there are 1,500 stories that could appear in their News Feed” and Facebook’s algorithms now — to drive ‘pay-to-play’ — mercilessly filter ‘stories’ posted by business’ causing most of us to no longer ‘make the News Feed cut’… Thus, Facebook for business is dead as we knew it!

So, what can I do about the decline of organic reach on Facebook?

This solution is in recognizing that today, successful marketing on Facebook requires implementing the following factors as a strategically balanced combination. Mastering these components will give you the best chance you have to expand your Facebook Page’s News Feed organic reach to bring new customers in the door and increase spending among current customers and will also position your business for it’s best return when it’s inevitably time to start ‘paying-to-play’.
  1. Optimize Post Performance
  2. Spark Social Commerce Success
  3. Tap Into Real-Time Marketing
  4. Embrace A Multi-Approach Campaign
  5. Discover The Value Of Social Data
Facebook’s move is the end of an illusion: the thought that all we needed was a Facebook page and some cool pictures that made people ‘like’ us or our businesses. While there will always be example of people succeeding this way, this will now be harder and harder for the rest of us. So, see how The Fish Firm can help you with Everything You Need To Know To Survive On Facebook Today!

*************************************************************************


Elynn Fish has been in the Digital Communications Industry since 2002and started The Fish Firm in 2011. Her passion to help small businesses thrive in light of today’s new consumer behaviors has made her an Industry Leader in Social Media, New Media and Digital Marketing. 

Elynn excels at providing expert on-line and on-the-ground business development strategies and marketing solutions to help her clients build robust, effective communities for the purpose of driving predictable cash flow and profitability.

Posted by at
Labels: , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)