Saturday 3 January 2015
7 Steps to Social Business Development
The Social Revolution has created new and different consumer behaviors that are drastically different than the traditional business consumer relationship.
Knowing how to capture the unique paths of your social audience and then interact with and respond to them effectively is critical in today's market to generate new leads and maintain creditability among consumers.
Here are seven steps that you can take toward Social Business Development for your business!
1. Establish Expectations: ‘Attract with Value’ with quality content that funnels down from you/your business as the ‘Positioned Expert’ while prospective consumers learn about your products and services before making an informed and interested inquiry.
2. Identify Target Audience: Identify the media habits, needs and drivers to purchasers as well as decision-makers and influencers in your industry and then create constant, targeted searches for your social consumer.
3. Confirm Social Networks: Determine what social networks on which your targeted audience is most active and then ‘set up’ or ‘clean up’ those networks to use your as your active and branded platform to clearly communicate your business’ brand message in it’s description, images and content on a consistent, dependable schedule.
4. Create Content Strategy: Plan and create your content for presence and performance that is timely for your target audience to maximize your brand for lead generation. People have very short attention spans! Therefore, it is critical to present content in a way that captures interest in as little time as possible.
5. Maximize Content Discovery: Move your content throughout the social graph in a way that increases the likelihood that it is ‘seen by the right eyes’ by; Publishing frequently to generate traffic, fostering 'shares' to increase discoverability, nurturing potential customers with Digital Marketing Tools and increasing traffic to your website with Social Search Engine Optimization.
6. Generate New Leads: Set up your Social Funnel to effectively leverage the new frontier of successful marketing by; Engaging with your interested audience to foster social proof, generating interest with conversations that offer information, resources and solutions and capturing new leads for sales conversions.
7. Crunch the Numbers: Analyze your data to build business intelligence and to learn how to spend other marketing dollars wisely by; Discovering topics of interest to know what is engaging and attractive to your audience, understanding your audience’s behavior to know where to invest other marketing dollars and discovering your effective messages and networks for focus reference.
Social Business Development requires the acceptance of two nontraditional concepts. Both requires ‘doing business’ on the customers terms rather than your own. The first is that it's an organic process that starts without knowing exactly where it will go or how it will end up. It is not a ‘single product’ that is completed before it begins. Secondly, it's a continuous process of change that molds and refines it’s content and goals after listening to your audience on a ‘real-time’ basis. It is not sending messages that originate with you.
Please share your insights on effective Social Business Development ideas that have worked for your and your business!
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Elynn Fish is the Founder and President of The Fish Firm of which specializes in using New Media To Turn Modern Marketing Into Money by helping small business owners and entrepreneurs increase online sales and attract new business.
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