Saturday 3 January 2015
5 Ways To Reach Your über Target Audience... The Household “Decision-Maker”
Pick your head up from your Smartphone long enough to notice that everyone else is buried in their smartphones... maybe no single group more so than busy moms.
Did you know that moms spend 6.1 hours per day on average on their smartphones. They are 58% more likely to shop via a mobile device and in a survey of 1,500 tablet-owning moms, 97% made a purchase in the last month!
With women being responsible for 80% of household spending for both day-to-day spending and big-ticketed items they are the über desired target audience known as the household “decision-makers”.
Now that we agree that moms are spending time on social media sites, while on their Smartphones or tablets to search locally for deals and happenings from trusted brands... and now that we understand that moms are spending most of the family’s household income... we can also agree that there is no better time than now for your business or restaurant to build a communications or marketing strategy to reach these active moms.
Have you heard of SoLoMo? A quasi-new marketing buzzwords that parlays the increasing popularity of Social Media, Local and Mobile.
So, why not take advantage of increased traffic with a SoLoMo Communications Strategy? Promote the reasons moms should follow you socially, join your loyalty club, participate in your promotions, download your app or just be aware that you share content that is mobile/tablet friendly that could help make their busy lives easier. Here are five ideas and examples to help you begin to begin building your SoLoMo Communications Strategy:
1. Be Helpful
Monitor online conversations and pay attention to damsels in distress by being a resource, and helping someone in a pinch. 70% of Moms believe technology helps them to be better moms. EXAMPLE: Mom’s Tweet “Help we are hungry. What Casual Dining location in Atlanta has seating available for 8 including 4 kids?”
2. Be Socially Friendly
Get Social with moms, invest the time to build relationships with your customers and give them a reason to follow you on your social networks. Use your social connections to offer exclusive deals, timely discounts, special privileges, and friendly advice. 77% of moms follow 1 or more brands on social media and 23% follow 10 or more brands. EXAMPLE: Smoothie Business Tweet “It’s going to be a hot one today moms, make sure those kids drink plenty of water or stop by and visit us for a refreshing smoothie.”
3. Make it Easy
Oh, and since 31% of moms spend more than 10 hours a week on their tablet, but less than 2 hours on their PC, make sure your digital content and links are mobile and tablet friendly, specifically your website. Once you drive mom to your website, can she easily navigate your website, view your menu or access directions?
4. Be Personable
While you are at it, get personal…94% of marketers stated that personalization ‘is critical to current and future success.’ if your goal is to build a relationship with moms, then go ahead and use her name, and make it a personal connection.
5. Localize Your Search
Mobile searches are increasing as smartphones become more broadly available with falling device prices. When you consider that 60 percent of consumers already consult their smartphone on their way to a brick and mortar store, it's undeniable local SEO will play an increasingly dominant role in every marketing strategy.
It is no surprise that woman and specifically mothers are the desired target for marketers of consumer goods, retail and especially restaurants. How do you intend to stay top-of-mind with your audience?
The Fish Firm’s Connect • Discover • Grow SoLoMo Communication Packages are designed specifically to help businesses and restaurants Reach Customers To Improve Profitability. Contact us today for a FREE Consultation to determine and customize a package that fits best with your business!
************************************************************************************************* Elynn Fish is the Founder and President of The Fish Firm of which specializes in Turning New Media & Modern Marketing Into Money by helping small business owners and entrepreneurs increase sales by attracting new business and engaging current and previous customers.
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