5 Easy tips to make your Website Social Media Friendly

Being visible on the social media platform has becoming increasingly important in the last few years. While initially the focus used to be solely on search engine optimization using keywords and other techniques, social media has evolved to become a very important part of it. The online world now relies on interaction as supported by blogging and social media. To achieve your business goals it is important that you get in touch with your customers directly and personally and there is no better way to do it than the social media. Here are a few tips that will help make your website social media friendly -

Content that engages – You may be a writer of great repute but writing for social media is different from other kinds of writing. It needs to engross the reader and arrest his attention immediately. He may be browsing on his smart-phone and if the content doesn’t catch his fancy right away in the first line itself or the title; he is unlikely to read it when he sees a link on his social media pages.

Be Precise – Know what gets your customers to your site and build pages to highlight and provide for that need. If they are looking for information regarding personalized stationary, give them options for the same and do so in a manner that tells them why you and no one else.

Easy Sharing – Make sure that your content can be shared over a range of platforms and is easy to share. Put the buttons to share at a place where they are easily accessible and also minimize the steps that sharing involves.

Mobile friendly – A lot of social media is accessed over smart phones and it makes sense to be very sure about the compatibility of your website with different browsers. Android, Windows Os, iPhone OS and more should be tested for before launch to avoid problems later.

Interaction is Key – You have built a great website and have social media pages and groups in place; now what? You need to make sure that the pages don’t just exist; they are there for a purpose, interact with your customers to ensure satisfaction. Answer queries, post updates and make it interesting.

Use images – It is simply a very effective tactic to make an impact. Try to use original pictures and ones that are attractive and command a click. Even pictures make a great upload with just a title as it is rightly said that a good, meaningful picture can say a million words. Remember, you main content may not be available on social media websites as it is just a medium to attract visitors to your main website.