Different types of business advertisements have different advantages and so business owners must choose and use those advertising options that cater to their individual requirements. Here are the different kinds of business advertising and the advantages of each one of them.
3 Types of Advertising to Increase Sales
Printed Advertising
This is perhaps the oldest, yet the most successful of the type of business advertising. The printed business advertising includes newspaper ads, brochures and pamphlets, which are mostly distributed at trade events, ads in magazines and outdoor advertising. Newspaper ads can be regional as well as national.
The advantage of the print media as a form of business advertising is that it is inexpensive; can be altered as per the requirement and can cater to a large section of the audience. For this reason, printed business advertising has been a favorite of small business owners who can, with their limited means, advertise and make their products visible in the market.
Television and Radio Advertising
Large business houses usually opt for television and radio advertising for their businesses. The cost of broadcasting advertising on both these mediums is usually high and is, therefore, feasible only for the large corporate houses and business conglomerates.
The advantage of this kind of business advertising is that the message reaches a far larger audience than what is spread through the print medium. Radio and television advertising has a national as well as an international approach, thereby reaching far fetched consumers.
Online Advertising
This is perhaps the most used form of business advertising. As more and more businesses are moving online, the demand for online business advertising is steadily growing.
The best part about online advertising is that it is as beneficial for a small business as it is for a large business. Therefore, any business, whether small or large, can use online advertisement techniques like Pay per Click (PPC) advertising, pop up ads, banners and affiliate marketing to market their products and their special offers.
There are various advantages of online advertising. The first of them is that they instantly grab the attention of the readers. The colorful graphics and messages displayed in the banners and pop-up ads can make the readers click on them for further information. Similarly, the option of PPC helps in bringing qualified traffic to one’s website, which means higher rates of conversion and sales.
Small businesses can benefit immensely from these techniques of online advertising. Other than these, business houses use affiliate marketing as a successful way to promote one’s business. Affiliates promote the products and services of their mentors and earn a commission on the sales.
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Elynn Fish is the Founder and President of The Fish Firm of which specializes in using New Media To Turn Modern Marketing Into Money by helping small business owners and entrepreneurs increase online sales and attract new business.
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