Saturday, 3 January 2015
13 Things To Expect On Your Social Business Journey
Leveraging social for business is no easy task. It’s going to take smart thinking, dedication, teamwork, integration, getting real with the skeletons in the closet, and a “can do” attitude. It's confusing and different than traditional marketing! Acknowledging that change is the only real guarantee is a good first step.
Could it possibly be your mindset that is holding you back from your own success? Here are 13 things to expect on your social business journey.
1. Social business is a journey not a destination. There is no short cut to social business easy street or a magic pill that can get you there over night, with no effort. Embrace the journey.
2. Thinking is a requirement, not an option. Nope, you can’t throw the action of “get social” at the new intern and expect exponential results. Best thing you can do is roll up your sleeves and get ready to work.
3. Social media is not just about you. Think teams and community, not silos, interruption marketing and spam coupons.
4. Perfection is enemy of good. If you wait until everything is perfect, chances are you’ll be waiting a long time.
5. Change is guaranteed. There is only one guarantee with social media and that is change. Just as you learn a new tool or technology, it is bound to change. Accept it and know you’ll be in a constant state of learning and growing. It’s alright as we’re all right there with ya’!
6. It really is about the people. Focus on the value you can offer your clients, prospects, partners, colleagues, and key industry influencers. The more you can focus on helping them achieve their goals, the more likely you are going to achieve yours by default.
7. Know your audience and community. The more you know about them, the better you can inspire, connect and help them see relevancy in what you have to offer.
8. Old ways don’t necessarily work. You may have to adjust your strategy. Skeletons are going to fall out of the closet. Deal with them and keep pressing forward.
9. Accept that you can’t control the conversation. As much as you may wish you could delete every bad comment, the truth is you can’t. You can not possibly control every conversation happening. People are going to talk to you and about you regardless if you want them to or not. Might as well be part of the conversation, heh?
10. Do not expect instant results. Set realistic expectations, goals and objectives.
11. This isn’t your grandma’s ROI. ROI on social may be different than what you are use to. ROI on social is not easily measured in early and often times even later stages of adoption and integration. Much of this depends on proper planning and alignment with business goals and objectives where social can have an impact.
12. Enjoy the ride. Eyes on the road ahead, hold on tight to your vision, embrace the social bumps and find some good folks to ride along with you.
13. There is only one way to do social media and that is the way that works for you and your business.
Please share YOUR thoughts on things to expect on social business journey's.
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Elynn Fish is the Founder and President of The Fish Firm of which specializes in using New Media To Turn Modern Marketing Into Money by helping small business owners and entrepreneurs increase online sales and attract new business.
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