Thursday, 25 December 2014

Top 5 Search Engine Optimization Tips For Small Business

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Here are the top 5 SEO tips for small business:

1- CONTENT:
Good quality content is key, lots of pictures, steps or questions and answers. Selecting the right keywords and including these strategically in titles, descriptions throughout your content forms part of the foundation for SEO. Search engines love relevant text that tells them what your website is about. Words that demonstrate helpfulness like instructions, steps and how to’s are all important for both search engines and visitors. Using the right alt tags and descriptions is also vital to telling search engines what your website is about.

2- NAVIGATION:
An easy to navigate website with easy access to contact pages and site maps to improve user experience are also important to search engines. They also keep visitors on your website longer. If it improves visitor time on site, it’s good for SEO!

3- LOAD TIME:
A slow loading site or one with lots of flash images that search engines cannot read or “see” are bad for SEO. Your page content should be able to load before images have to. Keep images compressed and fast loading.

4- LINKS:
Incoming links from social and other websites are important because they show that your site is worthy of linking to. Affordable SEO companies will use natural linking techniques to encourage people to “like” or share your website. You can also do this by adding “sticky” content that is hard to copy and paste and that people will want to bookmark or link to as a reference. You want links from “authority” sites. Adding “bad” links from link farms, or spammy websites can have a devastating effect on your rankings. No matter how tempting it is to pay for links – don’t do it. Affordable SEO companies should not offer you linking from low authority sites ever! Internal linking relevant pages to each other is also a good practice. Internal linking is an art SEO companies know to how to employ to optimum benefit.

5- CODING:
Lots of what SEO is about is what you don’t see. Behind the good looking design of a website is a myriad of code that browsers and search engines need to spider through and process to understand your website. Speeding up this process so search engines can read your content clearly before having to read and process all of your scripts to find what your page is about is good practice. The best SEO company will work with your website designer to ensure this is taken into consideration when adding plugins or modules and extra code to your website. Search engines don’t always crawl to the bottom of your pages, so if all they see is code how can they read your juicy content and decide to feature your pages in their rankings. Where possible they will ask scripts to be added to the bottom of pages instead of the top to improve SEO.

These are the fundamentals of modern day SEO strategies used best SEO companies and around the world. If you are looking for affordable SEO companies, ask them how they take these considerations into account and what they do to ensure these elements are incorporated into your website design and SEO strategy.


1 comment:


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