How to Make the Full Use of Google Authorship Profile

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Google Authorship allows you to get recognized as an author of web content by Google. It is a way for Google to stop spam pages from appearing in the search results as people would commit less spam when their name gets attached with the content. It would also allow to find more genuine webpages from industry niche people. This is a great way to prevent less spam and list more relevant web pages.

What is Google Authorship?

Google Authorship allows you to link your Google Plus profile to the content your create. The content you write or create gets displayed on the search results with your picture which is fetched from your Google + profile.

How to Verify Google Authorship?

To verify your authorship to the content your create, follow the steps given below:-

1- Create your Google+ profile. (Visit - Google+)
2- Visit plus.google.com/authorship and click on the verification link.

Have a look at this video for having a good understanding of how to implement authorship on web pages.

SEO and Google Authorship

Authorship has a great relevance with Search Engine Optimization. Pages that are linked to genuine and popular author profiles are rated highly by Google and their visibility is enhanced. The more pages on the web that have you as an author of the content, the more value your profile has, the result being, your pages receive a better web visibility. Now, reputation of a webpage would be measured by two factors- the authority of the domain or the web page and the authority of the person who has created the content. Slowly and gradually this is the trend that is experienced by the users and more webpages are created nowadays along with a proper authorship attached to it.

Author Profile Displayed on the search results

Google's view of authorship:-

“The name of the writer can be used to influence the ranking of web search results by indicating the writer responsible for a particular content piece … Assuming that a given writer has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that writer will be promoted relative to unsigned content or content from less reputable writers in search results.” (Source:- Raventools)

The Author Rank

(Google Author Rank Image Credit:- Ecommnews)

Now, the question arises- how can we gain trust as an author so that my written content rises on top of the rankings? This metric is what is known as an "Author Rank". If your rank as an author is good, there are good chances that your content would rank higher than others under the same category. Following the guidelines given below would help you to gain more reputation as an author.

1- Create more content on the themes in which you want to rank higher.
2- Become a contributor on reputed and high authority websites.
3- Add link to every website you are an author from your Google + page.
4- Encourage social signals like Tweets, Likes and Plus Ones on the content written by you.
5- Provide quality articles under your name so that its helpful for the user. If the user comes searching for your article or spends more time on the articles written by you then there are chances that links to more content written by you would be shown by Google in the search results.

Also See:- 

Domain Authority and Google results
How Does Google Applies Semantic Search
Emanuel Update
Google Tag Manager
Google Sandbox effect
Google will Continue to Support Toolbar PageRank
Search Engine Optimization or Search Experience Optimization
Google to Provide Examples of Unnatural Backlinks
Google Patent to Determine Spam
Google Diavow Links Tool
Top Ways To Get Natural Backlinks To Your Site
Are You Making Your Website Vulnerable To Future Google Updates
Battle of Ranking Continues
Link Baiting
Google Adwords Bidding
Multi Channel Funnel in Google Analytics
Regular Expressions on Google Analytics
List of Google Search Operators

Co-occurrence Frequencies - How Google May Identify Substitute Terms of a Query Term?

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Google may use query revision engines in order to revise search queries and include substitute terms of the main query term. This is done in order to identify particular web documents that are responsive to the main query. The query revision engine consists of query revisers that picks the candidate substitute terms that are put into comparison program in order to find out co-occurrence frequencies that gets the final substitute term.

Google has been granted a patent that describes in detail about the process of finding out substitute queries and helping the users get exactly what they are looking for? This is not the same as "finding out synonyms", but instead, substitute terms match the main query word after determining its context using various methods.

The Process of Finding Out Substitute Queries

Step 1 - The search query enters the query revision engine.
Step 2 - The query revisers finds out the candidate substitute terms according to various criteria.
Step 3 - A substitute query is found out by determining and comparing the co-occurrence frequencies of the candidate substitute term with the co-occurrence frequencies of the main query term.

What are Co-occurrence Frequencies?

Google compares the occurrence of words that are contained in the original document with the words contained in the document where the candidate substitute query exists. This is done by constructing vectors and comparing the vectors together.

Here is a summary of the patent that will make things more clear.

Full Patent information can be viewed here:- 

Evaluation of substitute terms

Inventors:	Ikeda; Daisuke (Tokyo, JP), Yang; Ke (Cupertino, CA)
Applicant:	Name City State Country Type Ikeda; Daisuke Yang; Ke Tokyo Cupertino N/A CA JP US
Assignee:	Google Inc. (Mountain View, CA)
Appl. No.:	13/438,743
Filed:	April 3, 2012

Recommended Reading:- Google May Substitute Query Terms with Co-occurrence

Also See:- 

Google Patent to Identify Erroneous Business Listings
New Google Patent to Identify Spam in Information Collected From a Source
Google Patent Named Ranking Documents to Penalize Spammers
Types of Messages Sent by Google Webspam Team
Page Highjacking
When Does Google Displays Alternative Titles and Descriptions
Seo Tutorial

Domain authority and Google results
How does Google Applies Semantic Search
Emanuel Update
Google Sandbox effect
Google Penguin update
Knowledge Graph

Google Launches Opt Out Option to Remove Content Listed On Google's Properties

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Google announced on their webmasters blog the launching of Opt Out Tool to allow the webmasters keep their site out of Google's web properties which includes Google Shopping, Google + Local, Google Flights, Google Hotels and Google Advisor.

How to Opt Out?

You can find this tool under Google Webmasters Tools here:- https://www.google.com/webmasters/tools/opt-out

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Google Opt Out Tool

The Opt Out Tool is availabel for domain level sites and not for subdomains. Google will take around 30 days before content actually disappears from appearing in any of the properties listed above.
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Also See:-

What to Do When You Loose Google Rankings Because Your Site is Down
Search Queries in Webmasters Tools
Google Tag Manager
Google Adwords Bidding
Multi Channel Funnel in Google Analytics
Google Adwords Bidding
Multi Channel Funnel in Google Analytics
Free Seo Tools
PageRank Dissipation is Roughly the same between 301 Redirects and Normal Links
Google will continue to support Toolbar PageRank

Following a Google Proof Strategy for Link Building in 2014

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The very concept of link building has changed in 2014. Infact, the term should now be referred as "link earning" because links build pass little to no value and links earned pass the maximum value. So, what should be an ideal strategy for link building in 2014 without letting Google penalize your site for bad link buulding or unnatural links.

For folks who are new to SEO and don't know the concept of links, here is a brief overview on what is links and how does it impacts any online business:

Links are votes that people give to your site after they start trusting it. Hence, links from high authority sites earned in a natural manner pass high value as compared to links earned from low quality ones. Google maintains a core ranking algorithm that ranks websites based on the number and quality of links it has. Any resource having natural high quality links ranks higher as opposed to a resource that is having fewer links or low quality links.

5 Essential Components of Link Earning in 2014

1- Build Brand

Brand building is more essential than link building in 2014 and ahead. Google has started giving more importance to brands as they closely relate with the users and there are less chances of spam. Users trust brands and this in return help Google to wipe out results that are less trusted by the users. Brand building is of extreme importance and having a solid presence on social sites like Google Plus, Facebook and Twitter will largely help any business. 

Read more: Reputation and Branding

                  Why Brand Matters in SEO?

                  Social Branding 

2- Create Link Baiting Resources

Many businesses maintain content on their site without planning for any link bait resources. An expert content planner always creates content keeping in mind the viral spread probability. A high viral spread probability means the chosen resource can serve as a good link bait.

Read more: How to Use Link Baiting?

3- Maintain Relations with PR Personnels

PR personnels should have good terms with the business. Any new brand related NEWS should get covered thoroughly, broadly and vastly. The maximum coverage a brand receives, the better are the chances of increased reputation, trust and populaity. I am not talking about distribution of press releases but instead I am talking about getting links from sites where it's hard to get any brand covered. Some NEWS reporters cover only specific topics and ground breaking events. You first need to become worthy of getting your brand covered by them (focus on user and improve the quality of services that you provide) then maintain good relationships with the person who is covering the NEWS. This bonding can surely earn valuable citations and backlinks for the main site. 

Please note: Do not purchase links by paying reporters. Buying editorial links is a violation of Google's guidelines.

Read more: Advertorial Link Building Spam

                  Paid Links are a Violation of Google's Guidelines

4- Focus on the User and Feed Their Demands

In 2014, user is the "King". Prepare every strategy keeping user in the mind and not the search engines. Remember, search engines can update their guidelines any time leaving the webmaster in trouble but the user will remain loyal for years to come. Maintain good relationship with the users and earn their trust. Always think unique and feed the users demands with utmost sincerity and dedication. Search engines will start following your site.

Read more: What is Engagement Rank?

                   Search Experience Optimization

5- Participate in Industry Events 

Participating in well known industry events related to your niche is a great way to increase the popularity and reach of the brand. Make it a habit of visiting the important, local, popular and not so popular events and grab as much user attention as you can for your brand. Approach the events with sponsorships and offers and keep the user engaged with your brand in some way or the other. This will surely help your business in getting into good terms with the users and Google will make notice of this.

Hence, keeping in mind the above strategies can surely help to build a Google friendly link earning strategy for 2014 and ahead. Please leave your comments and get the discussion started. 

Also See:

All Forms of Link Building are Wiped Out by Google

30 Ways to Create Natural Backlinks
4 Tools for Link Earning

Best Way to Earn a Backlink

Seo Secrets

How to rank in Google

Google Disavow Links Tool

Google's Take on Site Wide Backlinks
5 Points Every Seo Must Follow
Importance of Backlinks in Seo
Local Seo and Citations

Google Unable to Crawl robots.txt?

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Many webmasters face the difficulty of googlebot not able to crawl their robots.txt file. There are several reasons for this like the server not allowing access to robots, improper configuration of robots.txt file etc. In order to check whether googlebot has successfully crawled the robots.txt file, you can take help of the following tools:-

1- Login to Google Webmaster Tools and check your robots.txt with "fetch as Google" tool located under health.

2- Check the server health with intodns and solve any DNS issues with it.

3- Check the server load time with Webpagetest.

4- Check your robots.txt for any errors with robotschecker.

5- Check if the server is allowing robot access with Websniffer.

Last, but not the least, have a look at this Google Webmaster video by Matt Cutts -



Also See:- 

Google's Take on Sitewide Links
Google Human Quality Raters Do Not Influence A Website Ranking Directly
Google Now Cards
Google Expands Knowledge Graph
Google Disavow Links Tool
Query Highlighting on Google
How to Create Backlinks That Google Loves
Google to Take Action Against Spammy Guest Blogging
Seo Tools

How Google Identifies Related Entities From the Search Query Entity

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Google has been granted a patent that explains the process how it identifies related entities after selecting the main entity from the search query itself. Here is how related search query entities are identified whenever a query is entered in Google:

Query Type Identification

There is a separate search engine which classifies a search query into one of the 4 groups:

pornographic

navigational

local

Informational

Search Query Entity Identification

After the classification of the search query, the entity present in the query is identified.  

Fetching Resources Having Relationship With the Main Entity

After Google successful classifies the category and entity name, it find out additional resources that bears a strong relationship with the main entity.

Returning Results Along With Other Related Queries

At the last stage, Google returns resources related to the main entity along with other refined search queries that are related to the main entity which users have searched in the past. 

Example 

A search for a query like "Shakespeare" returns results related to William Shakespeare, the literary great along with other related queries like "Shakespeare plays", "Shakespeare poems", Shakespeare's life", "Shakespeare quotes" etc. as displayed below:

Google easily identifies the entity as "Shakespeare" who was an English poet and playwright. It quickly gathers 

resources that bears the closest relationship with Shakespeare and also identifies other terms which the users would be willing to search based on the past search history. 

The Knowledge Graph Results

Now, have a look at the Knowledge Graph results which displays other poets (related entities) as per the main query entity (Shakespeare). The Knowledge Graph plays a vital part here helping Google identify and process queries. 

Full Patent Information Can be Viewed Here: 

Related Entities

Also See:

How Google Identifies Substitute Terms of a Query?
Google Patent to Identify Erroneous Business Listings
How Google Identifies Spam in Information Collected From a Source?
Google Patent Named Ranking Documents to Penalize Spammers
Taxonomic Classification While Finding Context of Search Query
Google Granted Patent for Detecting Hidden Texts and Hidden Links
Rich Snippets in Google
Domain authority and Google results
How does Google applies Semantic Search
Emanuel Update
Google Sandbox effect
Google Penguin update

How to Boost Up the CTR of Your PPC Campaigns?

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Are you experiencing low clickthrough rate of your PPC campaigns? This post specially caters to boost up the CTR of your Pay Per Click campaigns.

Optimize Your Ad Copy

Optimizing your ad copy is the first step in boosting up the CTR of your ads in your PPC campaigns. There are several ways through which you can make your ad stand apart in the search results. Here are some of the recommend best practices:-

Increase CTR (image credit- cybertegic.com)

Choose a catchy headline

Make your ad headline as impressive as possible. If your brand is popular then use your brand name in the headline. Words like “Free”, “Offer”, “Best Quality”, “Guarantee”, “Sale” etc. tends to perform well in the search results.

Use an appropriate description

Include prices, phone numbers and limited offers text in this area. Words like “money back guarantee”, “Apply Now”, “Enroll Now”, “Buy Now”, “Experts”, “Free Shipping”  etc tends to perform well in the search results.

Add Sitelinks

Site link ads

You can display links to your web pages from beneath the text of your ads. In order to activate site links for your site’s ad edit the campaign settings and specify your site links. Additional links are a great way to let your users show the most important and high converting landing pages. Displaying more than one links of your site on the search results offers more chances of increasing CTR.

Create a Mobile Click to Call Campaign

Displaying click to call numbers in your ad is a great way to persuade the users to click on them. Users searching for services using their mobile phones are more likely to click on phone numbers displayed in the ads.

Include Seller Reviews

Adwords seller reviews

Ratings and reviews have showed a tremendous response among the search engine users. Studies reveal that people are more inclined to click on ads that have been previously rated by other users. Hence, displaying user ratings and seller reviews on your ad is a great way to enhance the performance.

Display Social Annotations

Adwords Social Annotations

Social annotations allow you to display the number of Google Plus users your brand has. Enhanced social values always encourage the users to click on the ad as it gives them a feeling of trust.

Highlight Third Party Reviews

People tend to believe third party reviews because they think to be unbiased. Displaying third party reviews from reputable sources increases the click through rate.

Add Location Extensions

One of the best ways to display your business address and phone numbers in your ads is through local extensions. These types of ads provide two benefits. Firstly, it helps to increase the physical presence of customers on your store or office and secondly it helps to increase the CTR.

Promote Your Ad via Offer Extensions

Offers always excite customers and promoting your ad via relevant offer extensions is a great way to persuade users to click on your ad. Make sure that your company exactly offers the same service as displayed in the ad offer or there are chances that your ad will be disapproved by Google.

Promote Individual Products Directly in Your Ads

You can display direct product ads on Google with the help of “Product Listing Ads”. You also need to have a merchant center account in order to create product listing ads campaign.

Also See:- 

Steps to Optimize Your PPC Campaigns

Adword Quality Score
How to Fix Disapproved Ads in PPC?
How to Calculate CTR
Basics of Google Adwords
Quoted Search Results
List of free seo tools